In the cross-border e-business community, when it comes to Facebook, we have not only as a simple social networking platform, more will be used as a marketing channel, naturally Facebook marketing has become the main battleground for cross-border e-commerce outside the promotion, the current well-played sellers are not in the minority, want to get started just start more and more

In order to let people know more about Facebook and Facebook for cross-border e-commerce marketing ads, the editor-in-chief through the integration of multi-resources for everyone to popular Facebook and Facebook's basic advertising settings.

Facebook's position

Facebook is the world's largest social services site. Facebook, the world's largest social networking service in 127 countries, was first available on February 4, 2004, with the lead founder, Mark R. Zuckerberg. Through Facebook, people stay in touch with friends and family, find new news, and share life stories. It has developed into the world's largest social platform with 1.59 billion monthly active users, the world's best precision marketing platform.

Facebook covers 189 countries around the world, with Alexa leading 127 of the 137 countries it tracks.

Facebook's strengths

Advantages: Mobile trends, precision marketing is unmatched

Facebook has 1.59 billion monthly active users, 75 percent of whom are non-U.S. users. Mobile monthly active users of 1.25 billion, covering 75% of mobile devices.

Facebook has an average of 130 friends per user, joins 80 groups, has strong community relationships and users are happy to share, and is highly active on the platform. User photos and videos account for 27% of network traffic on the mobile side. Ads refresh frequently and show more opportunities. Users view Facebook an average of 14 times a day.

Facebook users have an ID, and the ad marketing system is based on the user's real personal behavior and interests, not cookies. The core positioning based on real user information can accurately circle more potential users. Custom Audiences, Lookalike Audiences features effectively target second-time users, unlock potential new customers, and increase user conversion rates.

Facebook Marketing

Facebook Marketing: Advertising and Fan Page Operations are two of the most mainstream marketing tools

1, a variety of advertising, accurate transmission of product information

Through diversified, all-round advertising, information flow images, dynamic advertising, video advertising, call link advertising and other forms can achieve cross-platform display, supplemented by excellent creativity and materials, effectively achieve seamless cross-screen delivery, product information accurately transmitted to the target users.

2, fan page operation, shape the corporate brand image

The Facebook Fan Page is the best platform to build a brand and run a fan base. Through carefully prepared text, pictures, video screens, links to match the post, can be comprehensive, timely, vivid, accurate transmission of brand information. Encourage fans to participate in post interactions through calls, behavioral rewards, online events, etc., to increase the number of likes, shares, comments, enhance fan activity, enhance audience loyalty, and build a brand image.

By creating and serving Facebook ads, and delivering them accurately, Facebook can also help some development companies promote mobile apps and games, help identify new customers, and maintain high app usage. The same applies to shopping APPS.

In summary, Facebook ads allow you to attract more people to your store, shop on your site, like your Page, install your apps, and more.

Specific forms of advertising are rich, including: image ads, call link ads, video ads, dynamic image ads, slide ads, Facebook ad spaces, Newsfeed, Rightcolumn, Audience Network. In addition, the Page can operate with post interactions, through which you can attract more people to like, comment, and share your posts. Reach more Page likes and new audiences. It can be the direction of re-marketing and the basis for promoting conversion purchases.

Facebook ads

Facebook ads in the form and category

How Facebook ads are set up

In a big way, Facebook ads are divided into three main pieces:

Campaigns

Ad groups

Advertising.

All other settings revolve around these three pieces.

There are three ways to create a Facebook ad

(1) Facebook ad manager is Ads Manager

（2） Power Editor,

（3）Boost Post

Ads Manager this way, it suits most companies, do SOHO, which is the most commonly used. And if your company is bigger, has the ability to play on Facebook, and wants to create ads in bulk, start with Power Editor. And boss post is actually the simplest, is directly advertising the post, users do not have to go to Ads Manager and Power Editor backstage, set up, you can immediately advertise, simple and convenient.

Ads Manager's ad settings

We went backstage at https://www.facebook.com/ads/manager/

There are 11 ad options on it, almost as you can imagine, and Facebook is all for you, so now you know why Facebook's annual earnings are so beautiful, advertising accounts for 80% of his revenue. The 11 ad options are:

Boost your posts

Promote your Page

Send people to your website

Increase conversions on your website

Get installs of your app

Increase engagement in your app

Reach people near your business

Raise attendance at your event

Get people to claim your offer

Get video views

Collect leads for your business

If you want to increase traffic to your site, you may choose Send people to your website, then this time Facebook will invite you to enter the URL, you in this step I suggest you still make the URL traceable, such as using Google URL builder (not recommended to use short chains such as bitly)

While Facebook offers Facebook pixel pixel tracking, that doesn't stop you from making links traceable, so you can do bidirectional comparisons and have more data to compare and optimize.

Ad price settings

The price setting of the advertisement is divided into daily budget and lifetime budget

Daily budget:The cost of each day for a period of time. The minimum cost is $5

Lifetime budget:Total cost over time.

You can also click advanced settings to set up your ad in detail:

Sechedule:

You can set the time when your ads run, such as when your ads run immediately after they're set, or when you run your ads at that specific time.

Optimization for Ad delivery

Whether to choose cpc or cpm for the ad target you've chosen, both settings will affect the final display of your ad and your bid. Here you can choose Facebook to bid automatically for you, or you can manually adjust the price yourself. If Facebook automatically bids, then Facebook mainly bids based on the user's time period, such as Facebook found that people associated with your product, most of them appear at 8 o'clock, then this time, your ads will show a lot (Facebook will focus on showing your ads to your users during this time)

In the case of advertising, you can choose from 2 forms of advertising:

The first is a single image or video ad

The second is: multi-figure turn-on display ads (Carousel)

The single-image ad link appears as follows:

Multi-figure ad presentation

Notes on single-image ad transcripts:

Text: 90 characters

Title: 25 characters

Picture ratio: 1.91:1

Picture size: 1200x627 (if you want to render an ad image in a news feed is 600)

Multi-figure turn to show ad attention points:

Text: 90 characters

Title: 40 characters

Description: 19

Picture scale: 1:1

Picture size: 600x600

On the return, let's take a look at the settings that come after selecting "send people to your website", and the options set by Facebook are different for different ad targets

After the ad is set up, you'll want to select the type of ad that shows desktop News feed display, mobile ad display, and right ad display.

What metrics do you want to focus on after your ad setup is complete?

Click on colums in ads manager to see the following metrics:

Performance: Ad results, arrival rate, spend

Engagement: The likes of the post, the engagement of the page, the engagement of the post

Videos: Views of videos

Website: Website clicks, billing, payment information, added to shopping cart

Apps: The amount of apps installed

Events: How many people participated in the event and how responsive it was

Clicks: Independent ip access, click-through rate, click-through

Settings: The time the ad ran, the time it ended, the bid, and the choice of advertising goals

Source: Cross-border e-commerce 100 group sword