60 Seconds teaches you 7 ways to play Facebook Roald ads
Acarly is an ad that allows advertisers to display up to five clickable images or videos in a single News Feed ad. When you use linked ads or mobile app ads in thecarncast format, you can direct users to your business's website or app. Moreover, ads in this format have proven to be very effective: they cost 30-50% less per conversion than single-image linked ads.Here's a look7 Creative cases and the way different businesses use wheeled advertising, I believe it gives you a comprehensive understanding of how advertisers use wheeled advertising to achieve their business goals.
1: Choose a staple
Many vendors feel they only want to advertise individual items, so they don't think the caravan format is the best choice, but Tieks by Gavrieli's ads prove that the number of products is not a problem. Tieks use multiple images to power their only star merchandise, that is, women's flat shoes, each advertising card will be placed with different flat shoes features and supplemented by a text description, the most praised users are that they will focus on a female customer using the phone, and finger zoom in on the details of the shoe, which will make me want to use my finger to click to see the next image.
2: Explain to the customer how to use the goods
Some items are suitable for illustration action, in the case of Tyme Hair, who specializes in the combination of electro-roll bars and flat-panel clips and want to show how the product is used, so use carnation link ads to tell consumers how to create perfect wavy curls in their modeling products in three steps, each with a beautiful illustration.
3: Lead the user experience with mobile applications
Music mobile app Deezer has teamed up with Marine Software to advertise acarlycast, with a focus on featured features to attract downloads. Each ad card points out the features of the product, allowing users to get a glimpse of the app's internal usage before downloading it. The cost per click and cost per installation of this ad is significantly reduced by 50% and 60% respectively.
4: Share intelligence and articles
Is advertising for the sale of actual goods and services operates in the same way? In fact, some companies that provide professional services explain to customers through radio advertising what benefits their services can bring. Precision Nutrition, for example, a company that provides food planning services, advertises acarly linked to three articles on its website that are related to healthy eating by athletes. The ad brings in 6,000 new subscribers, and carnage ads cost 50 percent less per lead per lead than single-image link ads, compared with 50 percent more point-to-point.
5: Pack the goods with stories
The carnation format allows advertisers to convey brand stories in beautiful words and vivid text: Pura Vida Bracelets, a hand-ordered bracelet maker from Costa Rica, co-created a carographic link ad with Sum Digital to boost the site's performance, taking a set of photos featuring ocean scenery and beach figures, and displaying their colorful bracelets, resulting in a four-fold increase in orders within two months of the ad's publication.
6: Share your customers' own stories
Project Repat is a company that specializes in transforming old T-shirts into singles, knowing that customers are the most unique asset of the business, so share photos of customers receiving and actually using them with carnation link ads. The ad not only paid for Project Repat, but also had a follow-up effect, as customers began to find themselves able to appear in Project Repat's Facebook ads and began to pour in, allowing the company to receive hundreds of enthusiastic photos from customers.
7: Showcase the catalog
The original opportunity for carncast advertising was to hope that advertisers would be able to show multiple items at once, and that only one ad would be required. Bai's white mother, a popular taiwanese fashion website, wants to increase traffic and uses turntable ads to show clothing catalogs to young women who use Facebook. Their final website traffic and performance both rose sharply, resulting in 2.5 times the advertising investment pay, and the use of carnation link ads allowed the brand to get three times more clicks than using single image link ads, a 30% reduction in the cost of a single click, and a 10% reduction in the cost per win.
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