UMS shortlisted for New Zealand Social Media Marketing Awards
— If you need to talk to China, talk with us!
On July 28, new Zealand's NZSMA agency announced"New Zealand Social Media Marketing Awards 2017"shortlist,UMS shortlisted for "International Module"。 The UMS participation program is a "Taste New Zealand" WeChat membership credit event designed for the New Zealand Trade Development Council.
"Taste New Zealand" WeChat Member Points Campaign Video detailed
Also shortlisted for this year's "International Unit" are ANZ's Holdtight, JUCY Car Rental's Visit Noosa Instameet, The International Travel College of New Zealand, and institutional agent BC's "How to Fly with a Baby" campaign for Air New Zealand's Joint Network Red "How to Dad."
"New Zealand Social Media Marketing Awards 2017" shortlisted video
Ms. Mu Jing, CEO of UMS, said, "We are honored to be shortlisted for this year's New Zealand Social Media Marketing Awards, together with the most playable social media brands in Australia and New Zealand.The inclusion of international awards in this year's competition also illustrates the growing influence of New Zealand on the international stage.”
"Our campaign, Taste New Zealand, is to help promote the New Zealand brand into the Chinese market, a marketing campaign to talk to Chinese consumers through WeChat, a social platform. It's also a very different place for us from other shortlisted brands and it's an honor to be nominated for this project. "
The final winners of the 2017 New Zealand Social Media Marketing Awards will be announced at the awards ceremony in Auckland on August 23rd.
This year is NZSMA's fourth New Zealand Social Media Marketing Awards.Entrants come from well-known New Zealand institutional agents, brands and content creators from Facebook, Twitter, YouTube, Instagram, Snapchat and other social media platforms. The awards ceremony comprehensively covered the masterpieces and achievements of brands on social media.It will be the largest and most prestigious social media event in New Zealand's history。
Award of the Year 2016：
New Zealand Police promotion "Running Man Challenge"
UMS has been recognised in the International category for its Taste New Zealand WeChat loyalty program for New Zealand Trade and Enterprise.
Other nominees in the category include: ANZ Bank’s #Holdtight campaign, JUCY Car rentals Visit Noosa Instameet, The International Travel College of New Zealand and Air New Zealand’s collaboration with How To Dad, ‘How to Fly with a Baby’.
UMS chief executive officer Jessica Miao said, “We are really honoured to be recognised alongside some of Australia and New Zealand’s biggest social media players. The inclusion of the International category in these awards is a testament to New Zealand’s growing presence on the global stage.
“Our work for NZTE helps to promote New Zealand’s brands and products to Chinese consumers via WeChat, which makes it very different to the other work in the category, so we are honoured to be nominated for it.”
Read more about how UMS’ created a WeChat Loyalty Program to help promote New Zealand products here.
The 2017 New Zealand Social Media Awards #NZSMA winners will be revealed at a ceremony in Auckland on 23 August.
Founded in 2011, UMS is an international new media company focused on digital media research and Internet marketing services.
Headquartered in Auckland, New Zealand, we now have branches in Shanghai and Ningbo, China.
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