Market people must see: how to make social media marketing and SEO double sword
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Social media marketing is very popular these days, with big brands such as Durex, Nike, Coca-Cola and BMW scrambling to do it. But for small and medium-sized enterprises, brand website search engine optimization (SEO) is also very important, which may directly affect the sales rate. Over the past decade, we've seen significant changes in many areas, such as searchers executing queries, interacting with results, search engine crawls, indexes, and ranking pages. In this era of socializing for all, it is very important to do a good job of SEO and social media marketing. 1Ensure that information about social media tools is provided by SEO tools.The best way to appear at the top of social search is to have a complete marketing platform where social media and SEO are completely linked. Although there is a built-in social sharing and a blog that provides input SEO suggestions will help. With or with that technology, there are steps you can take to take advantage of the increasing use of social search. Review your existing strengths: Watch what's at the top of your list and share the most. Is there an overlap? If you find a type of content that has advantages in both search and sharing, it's worth further optimizing the content. Update your company profile: As described in the above example, I search for "collecter marketing" in search engines, and a few things can happen... 1. Search engines will give traditional search results 2. Search engines will show us friends who have written or shared "set-up marketing" content. 3. Search engines will show people who know about "collecting marketing", including people who include "collecting marketing" keywords in their profiles or who frequently share content. For the erred, if you make the main keywords part of your company's online resume, there's no harm. But combining the benefits of resumes and content with sharing can be beneficial. Socialize your keywords: Make a list of the keywords you want to top. Does what you share on social media and on your blog contain these keywords? Adjust one or two keywords you want most so that content that contains them can be shared more. At a minimum, include a share button on your content. In addition, you can encourage social sharing by paying for downloads or by using simple sharing connections in blog postes. 2Find and encourage your social media influencers.Sociality is a natural extension of search because it increases relevance and authority. Think about it: According to Nielsen, 92% of the world's users believe recommendations from friends and family, not from any form of advertising. This was 74 per cent in 2007. Advice from peers is more prominent online, and their impact is even greater than that of search and social networking sites combined. That's why you should start thinking about expanding your company or organization's fans as your customer-collecting marketing team. Find your influencers: Take the time to find out who's been sharing your content. List the history of your interactions with more than a thousand followers and your content. Your social media influencers will help you expand your online reach and ultimately increase the rate at which your content is found online. Cultivate your influencers: Once you find the influencers of your product, consider ways to nurture and encourage them. The easiest (and perhaps most meaningful) way to do this is to find a way to thank them for expanding the company's visibility. The second step is to consider inviting them to a special open event or allowing them to spy on upcoming news or announcements. 3Remember the gold ruleThe key to SEO is to create good, useful content. The rest will follow. Everything you've learned from previous experts shows that search has changed a lot in the last few years, but the most basic guidelines haven't. Despite the growing influence of social sharing in search results, if you create good content, you're halfway there. Naturally generated content is more search-friendly and more likely to be shared than sales-oriented content. The deepening relationship between search and social is a natural extension: relevant and authoritative content can promote both search and social media marketing. Zhilanjun to share the marketing dry goods, like words, can be transferred to a circle of friends, to help more market sector practitioners pot friends Oh!
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