A thousand calls to come out ah, I finally wrote the grand finale. In fact, those brainless mistakes are particularly many, writing this series of response is also particularly warm, it seems that we are still quite interested in the lessons learned from the mistakes.

Well, there's not much nonsense to say. Write a few brainless mistakes on the shaft today. 

Serve as a single ad target

The ultimate goal of e-commerce is nothing more than to increase sales, but often to achieve this goal, all need to pour a lot of effort to build the advertising hierarchy, like the pyramid, the foundation instability is often difficult to achieve the ultimate goal.

As shown above, if pixel traffic is not enough, how can there be a conversion?

While conversion is the ultimate goal, starting at the bottom of the pyramid, Facebook must not be Amazon, and the audience doesn't necessarily have an accurate willingness to spend. It is particularly important to develop customers.

These three levels in the choice of advertising goals, the system has been listed very clearly!

From visibility, consideration, convert these three sets of advertising types inside to balance your budget, in order to make this pyramid stable!

With a certain amount of exposure and traffic, it is natural to bring in conversion, if the traffic is brought in can not increase the conversion, then consider whether it is your product problem or payment problem. 

The choice of layout

Different marketing objectives, the choice of layout to bring you the results and benefits are also a big gap!

The purpose of the layout (main objectives) I generally divide into:

Desktop Dynamics: Exposure, Conversion (Slightly Higher Cost)

Instagram: Exposure, transformation (high cost, suitable for young people, is currently the main part of the transformation of young people)

Audience Network: Exposure (low cost, poor conversion)

Mobile version of the dynamic: exposure, conversion (low cost, conversion is also good)

Right column: Exposure

Why is the touch rate low?

Many people complain about why advertising has a problem of not being exposed, even though budget increases and bidding don't seem to be working. Another key data to look at is the relevance score!

On the advertising floor, find this numerical "relevance score". In my experience, less than 5 points of advertising exposure began to have difficulties, to the system that your ads are low-quality ads, will reduce exposure.

Another mistake is that the more words you have on the picture, the more you can express what you mean

Although Facebook removed the 20 percent word limit earlier this year, it still doesn't encourage excessive word count display. The system will still scan the number of words on the picture, and if it exceeds 20%, the system will be alerted. In general, the system will automatically reduce the exposure of ads.

Data here show that as the image text increases, the effectiveness of advertising decreases. Picture: Track Social

Brainless settings actually have a lot, do not know what settings you have also let you eat a lot of losses? Write down the message and share it!