The structure, optimization, and delivery of Facebook ads
Before we can specify Facebook, we need to understand how to create Facebook ads.
The process of creating Facebook ads and some considerations:
1, set up a Facebook advertising account, this can be done through Facebook Business Manager;
2, find out our advertising goals;
3, choose the right ad sub-type - video, products, etc. It's best to choose in the direction of our audience and overall goals;
4, determine our advertising positioning;
5, choose advertising;
6, the production of different ads to meet different audiences.
Once we've learned about the ad creation process and considerations, let's get started with Facebook's architecture.
Facebook's campaign structure consists of three parts: campaigns, ad groups, and ads.
On the basis of Facebook ads, the campaign hierarchy can choose which targets your ads are targeting. When we decide to run a Facebook ad, we need to create a campaign first. At this point, we need to choose the advertising target, that is, we need the advertising can achieve the effect.
To specify how ads will run, the ad group hierarchy needs to set parameters such as targeting, budgeting, and scheduling to determine the target strategy.
What customers or audiences want to see, at this level of design of eye-catching advertising ideas to attract audiences, can better help us achieve our promotional goals.
Let's take a look at how to optimize Facebook ads.
1, run low-cost home page like
In the case of the home page just established and there is no surplus budget, we can first run some cheap countries like India home page like praise, but do not run more, because this is mainly to help us improve the credibility of the home page, the value of this part of the traffic alone is really very low, conversion rate will not be too high.
2, the order of forward marketing
For new users, we can put more brand ads to attract this part of the user to make them interested in our products, and for the old users, we can add more information to the ads, to stimulate the old users to buy products again.
3, the use of video to deliver ads
In the era of rapid information development, the form of "short video" is also hot, and we can use the form of "short video" to show the advertising of our products.
4, use revenue to target audiences
If our products such as fashion clothing, aesthetic jewelry and other cheaper products, we can be sure that the vast majority of the audience will be low-income or middle-income class, and if our products are some luxury goods, then we should be aimed at the group should be basically high-income groups.
5, test different advertising documents
The content of advertising documents is diverse, different documents have different effects on different products, so we need to find the best document for our products, and this requires the testing of each advertising document.
After we've optimized our ads, we'll be able to see which ad delivery form we should choose.
Advertising forms are diverse, there are carnage ads, boutique column ads, video ads and so on, and different forms of advertising ads received different results, so we must choose the appropriate form of advertising, fully take into account the psychology of the audience, so as to achieve better publicity results.
Let's take a look at the next part of the ad format.
Let's start with thecarngraph ad:
Carnal map ads can be placed 3-10 pictures or videos since the display of our products, the audience can choose to slide pictures or videos to view the product, it is important to note that the cartographic map ads must be a picture square.
Second, let's talk about boutique advertising:
A boutique bar ad will show a picture or video above, and below it will show a picture of multiple items, allowing the audience to see both the product's ads and the details of the item.
Finally, let's talk about video ads:
Video advertising is the form of video to express the content of advertising, favored by the audience, but also easier for the audience to accept, through video advertising can be a good display of our products, services and brands;
Report:Mainstream foreign trade B2B platform advantages and disadvantages comparison
Best points:The world's most powerful B2B platform: high traffic!
a. Mixed membership, not only Chinese suppliers, but also foreign suppliers; no ranking guarantee, who spends more money who line up: when you use a certain keyword to retrieve, you will see more than N China Gold Suppliers information; but buyers do not have the patience to look past page by page, generally look at a 3 page, see page 5 is very great. Ask which China Gold Suppliers, which also cost between 40,000 and 70,000 RMB, are behind, and 92% of Money is not in vain? Lao A has a saying: as long as you give money, I will serve you; Then give more Money; do you want to have a good ranking all the time? Then keep giving more Money.
b. Buyer inquiries are issued in groups: that is, a buyer to send an inquiry, Lao A's system will be sent to all China Gold Suppliers in the industry, inquiries are not targeted; for example: a foreign buyer sent an inquiry about the purchase of clothing, customers who received inquiries have to make clothing, hats, gloves, scarves and even fabrics of China Suppliers, and sometimes even the industry that is not similar to the wind and cattle horse can also receive the purchase of clothing inquiries.
A. Advertising is the world's largest manufacturing online platform, focusing on specific industries, through specialized industry and process classification, inquiries mainly focused on industrial non-standard parts and textiles, professional targeted. b.MFG is a great model innovation: unlike mainstream vendor catalogSpec, such as GlobalSpec, Thomas Net, Alibaba, etc., MFG takes the form of a relatively new first buyer, then seller (first order, then bid). c. To online content inquiry, online transactions for the ultimate purpose. d. Ads filter customers to make them more purposeful and provide accurate information, rather than invalid mass information.
Disadvantages:It is difficult to influence buyers in any other way than by actively bidding.
a. Is a professional B2B platform: all the above supply information from China Suppliers;
b. Access to the China Manufacturing Network is over 75%, and the view rate of foreign buyers is very high; (you can refer to, call first, enter in the search bar, click the search button, you can see the ranking, and then click See Traffic Details airsoft-bbschina.com/china/you can see very specific visits)
c.Made-in-china's Toprank service can make your product information randomly ranked in the top 10, because each keyword only sells the top 10;
d. The price is moderate, the effect is good, the inquiry email is targeted, Made-In-China inquiry system is a one-to-one way to send: that is, foreign buyers see your product information after the inquiry email will only be sent to your mail, will not be forwarded to your peers or competitors.
Disadvantages:Domestic visibility is not very high at present, the ads are not a lot.
The effect of this B2B platform is still available, it will be the network of promotion and exhibition, and equipped with corporate CD-ROMs, magazines and global exhibitions, but the price is too high, the cost of entry in $15,000-20,000, the general small and medium-sized enterprises can not get so much money to promote.
Originating from South Korea, not China's localization of the B2B platform, the effect is there, but such a platform does not understand the actual situation of China's foreign trade enterprises, not suitable for the needs of China's foreign trade enterprises. If there is a service problem, it is not realistic to call South Korea.
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