The factors that influence Facebook Reach
The impact of the marketing techniqueThe Facebook Reach factor
I've been checking it latelyFacebook pagestatistics. Come together in the morning, the first thing is to open the window, the second thing is to check the statistics! Because I had to use some good data to balance the bad mood that had been caused by Facebook's adjustment.
Looking at Facebook's data has sometimes been a tragedy because of the recent sharp drop in the number of reachs. So why can't more fans see the page update? What kind of content is more suitable for dissemination? While Facebook's algorithms are still being adjusted, we're already actively looking for answers.
What can we do about the arrival rate, which has been declining?
In fact, a lot of people have been discussing this issue. Of course, we've been looking for answers internally, and we've talked to a lot of Facebook marketers. As we can see, Facebook's drop in arrivals has been going on for a long time.
On average, only 4.5% of fans can see page posts
Do the above numbers look familiar? Does your data look similar? We've figured out a number of ways to reverse this downward trend and find ways to get more people to see our postes. Here's how we've proven it works.
Second, use a simple diagram to explain the Facebook Reach problem
Facebook's decline is out of everyone's reach. The @Ogilvy has studied how much is left of the arrival rate. The result is only 6%, down 49% from last October!
In other words, if you use Facebook ads to promote your post, only 6 out of 100 people in a post can see it, and these people must be your fans.
Facebook certainly has its own ideas for making such adjustments. The number of users continues to grow, but at the same time more and more businesses are using Facebook as a source of traffic. Without Facebook's official intervention, the user's News feed page is a battleground of chaos, with more than 1.8 billion page killed on the battlefield.
There are, of course, some economic considerations. Of all the ways to improve reach, the quickest way to get results is to put Facebook ads on your page. Of course, it has been verified by some people.
Third, how does Facebook calculate what content should appear in users' news feeds?
The simplest answer is that no one knows for sure.
All we know is that the algorithm is very complex. Lars Backstrom, an engineer at Facebook, says there are 100,000 independent factors in this computing model! So the road to solving this problem is hard and long.
Here are some of the factors that have been made public:
·The type of post that the user interacts with most (such as photos, text, videos), such as clicks, comments, likes, and other interactive behavior
Posts that are hidden and reported as spams by users
Users interact with Facebook ads
The user's device and Internet speed
But despite the complexity of Facebook's algorithms, three factors are at the fore.
Interactions——This refers to the relationship between you and the user. How many users will interact with your Page?
Weight.Facebook assigns weights based on the type of post
Release timeIs your post new? The older the post in time, the less likely it is to appear in the news feed.
Below is a diagram of this topic in postRocket-related articles, which summarizes the above factors well.
Although there are many factors that affect the appearance of posts, but the three pillar factors are still very useful for reference; There's no way to give you some empty, boring answers that can't land, but it can give you some inspiration.
Fourth, don't care about this number all the time
Maybe we shouldn't just focus on the reach number.
I read an article from Jon Loomer,He thinks Facebook Reach may not mean anything.It is suggested that we pay more attention to interaction.
Interactive data is not only extremely important in Facebook InsightsAnd all visitors can see how many people have seen the post, which is unpopular.
Loomer also thinks Facebook is doing a great job of optimizing the content of posts that appear on news feeds! It lets users see what they want, helping you filter users while keeping Facebook alive, showing them only in front of those who want to see the content the most.
It's an interesting idea, the benevolent see the wise see the wise see the wise.
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