What we've been focusing on before is social media operations in free or low-cost form. Today we're talking about how to divide the dimensions through Facebook ads and their people for precision marketing!

Before we talk about Facebook ads, there's a common conversation about creating an ad account, all through a corporate account.

1. Concept analysis: Personal Page, Enterprise Page VS Personal Account, Enterprise Account

Often small partners ask our social media operations teacher how to sign up for a Facebook business account. But Facebook itself doesn't have a corporate account, and you can open a business page. There are business accounts in Facebook's value-added service, which means that when you need to run ads, open an account with your Facebook advertising agent under the name of your business, and so on. And you can choose to do their own advertising operations, or seek third-party agents to operate on behalf of.

2. Why do I have to use a corporate account for advertising?

In previous articles, we have repeatedly mentioned that Facebook is a social platform that focuses on the user experience, and that content that is not social and that reduces the user experience will be resisted by Facebook.

So, if you use a personal account for advertising, facebook offers this feature, but in the long run, the account is at risk of being sealed. This has been mentioned many times in our Facebook account security course. Accounts that are authenticated, officially authorized, and paid for through Facebook's information are protected by Facebook without the risk of being blocked.

1. In addition to providing social services, Facebook also conducts behavioral judgments

We also mentioned in the previous article that Facebook will judge your behavior based on the personal information you add and the information you subsequently view on Facebook, such as friends, posts, groups, ads, and so on. The result of behavior judgment is integrated into Facebook's advertising database, making it easy for advertisers to target and divide ads when they are created.

2. Facebook provides users with accurate advertising tools

(1) Create an ad account, we can create campaigns through different marketing objectives. For example, I choose here, I hope this ad is to reach as many people as possible.

Create a campaign

You can also make optimal ad plans by turning on A/B testing, optimizing your ad budget, and capping your ad spend.

(2) Ad account creation is complete, we can create a number of different ad groups under this ad account, the main purpose is to test the market and advertising settings. The way to create different ad groups is to make different audience and layout choices, and ultimately set the budget and scheduling.

As we set up our audience, Facebook gives us a reference value for the number of people we reach. For example, when my marketing goal is to reach people, I expect to maximize reach based on the precise target population. For example, in segment positioning, if you tick an interest, etc. , the audience size is consistent, I will choose one more hobby, in order to more easily reach the target user.

With Facebook's acquisition of apps such as YouTube and Instagram, the business map is growing. Facebook is creating more and more ad-serving places. We can choose the appropriate layout according to the content and form of this advertisement.

(3) Similarly, under different advertising groups, we can create different ads, the main purpose is also to test the market and advertising settings, to understand what kind of advertising content and form, more access to user preferences.

3. Facebook offers to add ads to track Pixel

Facebook offers three main types of Pixel code: the base code, the standard event code, and the custom event code. We can install on websites, APPS, H5 pages, etc., so we can track user conversions and data collection from Facebook ad traffic to landing page, so we can analyze user churn, re-marketing, and more.

It explains the content and how Facebook's ad serving needs relationships. Let's talk about how to use the "three dimensions" for Facebook's "precision marketing."

In the second part mentions segmentation, we all know that Facebook advertising, for B2C enterprises, there are natural advantages. For B2B companies, Facebook's results are not intuitive because of the length of time they have been negotiating.

ButWe combine the characteristics of our B-side business and products to deliver Facebook ads to our customers, using Three Dimensions of Facebook's segmentation: interests, employers and occupations, as the main body, combined with other dimensions, for Facebook's precise marketing.

Example 1 A 3C technology company

Example 2 A pre-school student supplies business

Example 3 An import and export trading company

And for customers to bring effective traffic and convertable inquiries!

Example 4 Facebook traffic

Example 5 Facebook brings an inquiry

Shanghai Love Technology Co., Ltd. (stock code 836858) to build, into the international supply chain market the most growth business. 7 years focus on overseas social media marketing applications and service development: