If there is no quality, everything is negative: production is equal to negative, marketing is equal to negative, advertising and brand is equal to negative, revenue and reputation are equal to negative!

    A process control is not in place, the entire production line is a problem product! Packaging is wasted, equipment is wasted, manpower is wasted, opportunities are wasted - at this point, production is negative, revenue is negative. Problem products if sneak out of the factory, flow to the market, customer claims, business returns, media exposure, public opinion attacks, government accountability ... In particular, consumers who have bought problem products, not only no longer back to consumption, but also will pass ten, ten hundred, the negative impact is very large - at this time, marketing is negative, brand is negative, advertising is negative. When the quality is the opposite of the direction of advertising, advertising is not only a waste, but also a "life-threatening": the better the advertisement, the faster the death. It's better to comment on brand names than to compete for people's cards, and to take trophies is not as good as tree word-of-mouth. "Gold cup silver cup, not as good as consumer reputation."

    Product deformation, metamorphosis, bacteria exceed the standard, eat foreign property, the loss is only a bag of products? No, it's all the products you make. Is it only "all products" that are lost? No, it's your survival qualifications and development opportunities. Product no problem, but the minimum standard of quality, product to meet the demand, is the highest standard of quality. The same labor, high-quality products back is "a million profits", poor quality exhibits in return for "a million harm." Without quality, everything equals zero - no, everything equals negative. The economic losses caused by quality problems to the company are immeasurable! We ask ourselves, the company competed for land, hired people to build factories, asked people to install equipment, and then buy water, electricity, gas, packaging, labor ... Which one of the stars is not the real gold and silver of the flower? As a result, a careless, genuine turned into waste, tens of millions of real money in our busy day and night, sweating back into a pile of garbage, not only lost money, the former, but also the loss of reputation, after endless ... What should we reflect on? Introspection of what? However, sometimes problems arise in bulk, and our inspection reports still show that the product pass rate is close to 100%. This does not match the actual loss. Therefore, the time of the casket decision to move back, we want to put the test caliber at the end of the market chain: based on the final market and consumer feedback to evaluate the merit. If there is a problem to take "difference wages", no problem to take "full wages", the achievement of excellence to take "excess wages", cast a bigger than take "negative wages". The only criterion for testing quality should be sought from this old saying: there is a rod scale between heaven and earth, that scale is the common people.

    Quality is the common responsibility of all personnel in the enterprise. Those who affect quality must bear the consequences: the responsibility associated with the consequences is in place, and the responsibility for decoupling from the consequences is pale. If in the event of a quality accident, shareholders lose money, operators, managers are punished, producers, perpetrators are paid, treatment, there is no "war" state, it is very abnormal. Why are so many entrepreneurs jumping off buildings? Because he should not only bear the economic responsibility for the enterprise, but also bear the legal responsibility: dumping property, wife ion scattered, mental breakdown, prison disaster. In order to provide "iron support" for quality, entrepreneurs alone a person's "jumping mechanism" is not enough, we must establish a full-staff "tripping mechanism": every quality accident, to be held accountable to all relevant levels - how much team to bear, how much workshop to bear, how much business unit to bear, how much group companies to bear ... Let the unit with the most responsibility (most direct) swallow the most bitter fruit.

    The so-called management of the learning, that is, including less system more, to small and broad "four or two kilos", but also contains more system less, to fight small "kilograms bo four or two". Can we restrain the shop floor by holding the factory, by holding the workshop to the restraint team, by constraining the team? Perhaps, when the whole team by someone else "plant", the team this "jack" will strongly move someone else this "four or two"!

    In mass functions, people are the most important variables. When people are negative, quality must be negative. In closely dependent collective collaboration, as long as a "negative number of people" appear in the group, the labor of others will often be degenerative as "negative" - there is no "negative positive", only "one negative hundred negative". What determines whether a person is positive or negative? It's attitude, it's method. Responsibility is not strong is negative number, knowledge and skills but also negative number.

    In order to achieve quality without negative numbers, the first thing to do is to do no negative number of people. To achieve no "negative number of people", there is only one way: who creates the negative number, who is responsible for swallowing.

1, customers are the best teachers, peers are the best list, the market is the best school. Take the length of the people, in order to be longer than the people.