A seller friend asked me this question, in fact, is an old question, a lot of public numbers are also written, but Kris is also willing to re-sort out the idea with you.
Let's start by understanding where advertising costs come from.
Amazon ads are called CPC, Cost per Click, or PPC, Pay per Click. It all means the same thing.Pay per click.
So, reduce the costIt is:
- Reduce unnecessary clicks
- Reduce clicks with low ROI
irrelevant words,Words that are not converted at all are unnecessary words. Sell high heels, but use the words running shoes, these are irrelevant, basically no conversion of the words.Some big words, there are clicks, but the conversion rate is not high, is the return on investment is not high words. For example, iPhone case, laptop, glove these are big words, your product does not have thousands of comments, big words conversion rate is generally not high.We directly deny it, the specific details have been said before, do not repeatNegative word article reference:In addition, now automatic advertising also has a new function that can deny ASIN, can also deny unnecessary ASIN.---- your ad position adjustment bidding skills----Finally, there is a small skill, to share with everyone, but also a lot of sellers and friends more headache.You are expected to encounter the above screenshot of the situation: But all three of their bids are the same, and only with a percentage set, their bids can only increase, but not decrease (because the percentages must be between 0% and 900%!).As shown above, we adjust the bidding of the advertising group, no matter how we adjust the price, are the three places of the advertising position will also follow the price adjustment.So how do we reduce the bid for one of these locations?Very simple. Lower the bid first, and then:If the top (home page) position of the search results works well, the percentage is increased.
If the product page position works well, the percentage is increased
The rest of the search results, there is no way, can only be increased through bidding.
Here's the picture.The top (home page) position of the search results works well, after the bid is lowered, the first page position is directly adjusted to 300%However, this effect can also be optimized,Did you find out?Product page location effect is also good ah, CPC is only 0.59, ACOS is only 16.97 percent. And the home page is 2.16.
So the product page can also be appropriately increased percentage.The auction adjustment of the ad space is the fastest to show the advertising effect.
In fact, if you want to reduce the cost of advertising,The most direct way is to reduce unnecessary expenses, if you have to pay attention to your advertising data, in fact, no conversion of the cost of the words accounted for a very large part.
And, of course, learn to spend your money on cutting edges, about the above advertising space advertising settings, is to spend money on the position of the effect, how to bring greater efficiency.
Tips, big effects, I hope they will be useful to you.
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