TV advertising spending continued to increase month-on-month, Kang Shifu two beverage ads covering a number of provincial TV channels

The following articles are derived from CTR Media Momentum Author CTR Momentum Jun

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Industry-respected WeChat public number, dot above the blue letter "broadcast advertising circle"

Source: CTR Media Momentum

According to CTR Media Intelligence,In July 2020, the year-on-year decline in TV advertising continued to narrow to 9.3%;。 In the top five industries, advertising spending in the food industry increased by 34.5% year-on-year, while advertising spending on beverages, activities and alcoholic beverages increased by double digits month-on-month. The growth of TV advertising in the food industry is mainly due to health food, snack candy, convenience food, pastry biscuits, cooking oil and other large-scale investment in several categories. Among them, the advertising cost of convenience food increased by 201.3% year-on-year, instant noodles, canned food and other convenient food have more advertising.

Good peopleIt is a series of compound seasoning products developed by Tian-flavored food for Sichuan specialties. Tian-flavored food has previously said that the company will increase advertising promotion in the second half of the year, public relations marketing efforts. In July, the first time a good family in the provincial TV ads, mainly in Jiangsu Satellite TV's popular variety show "Insincere Do Not Disturb" program time.

Two online education appsGo to online school togetherAnd.Gugualong EnglishAppeared in the list of new brands of provincial TV in July. Together with the school mobile phone software is an education science and technology under the primary and secondary schools online subject guidance platform brand, advertising mainly in Zhejiang Satellite TV and Jiangsu Satellite TV, covering the channel's popular variety and TV series time, such as "VIVO China Blue Theatre", "Run Bar", "Ace to Ace" and so on. Gugualong English is one of the products of the Gugualong Enlightenment brand series, is a systematic AI English Enlightenment course for 2-8 year olds. Its advertising is mainly placed in Hunan Satellite TV popular variety show "Happy Base Camp", "I am a great beauty" and other programs.

In terms of new products, Mengniu's high-end infant milk powder brandRyan, the first pro-milk TM milk powder into the baby powder market, in July in Anhui Satellite TV and Henan Satellite TV multi-class program time to run ads, the main push to feed En-Pepper infant formula.

Master KangTwo new beverage products, Kang Shifu Jasmine tea invited Li Hyundai Yan, advertising in Fujian Southeast Satellite TV, Hubei Satellite TV, Tianjin Satellite TV and other provincial TV multi-class program time, Kang Shifu tropical flavor iced black tea by Wu Yifan endorsement, the new advertising film mainly in Shandong Satellite TV and Heilongjiang Satellite TV TV TV tv drama time slot.

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