When BMW celebrated its 100th birthday with the theme "The Next 100 Years," its rival Mercedes-Benz won widespread attention on social networks with a poster and a video. On March 7th Mercedes-Benz sent a birthday message to BMW on Twitter and Facebook, thanking it for its company in the automotive industry over the past 100 years, "you know, we've been bored for the first 30 years because there are no competitors." Mercedes-Benz's ads suddenly stunning the social network, the new network of small circle of friends was soon brushed screen. There are netizens brain hole open, wrote Chinese poem "I was born Jun is not born, Junsheng I am old."

Why does Mercedes-Benz's ad surprise everyone? You know, in the "sheep and sheep", "this year's New Year's Day without gifts, gifts give brain platinum", and last year's Shenzhou car ads against Uber, the Mercedes-Benz ads elegant and humorous co-exist, can be called a classic. Perhaps because there are too many poor advertising designs like the Shenzhou car, Mercedes-Benz's ad quickly caught people's attention.

In the past of business, there are also some classic ads, especially between competitors "black" or "spitting grooves." How to properly spit out competitors, let's look for clues from some classic advertising cases.

The CPs listed below are as in love and killed as the Smiths.

McDonald's VS Burger King A week later, Burger King quickly hit back with a video. After passing the billboard, the couple went to McDonald's to buy a cup of coffee, and then to Burger King. Burger King hit back at the fact that fewer stores are more delicious than McDonald's.     "253km from Burger King." "Thank you for driving McDonald's everywhere."   "Well, that's right." It's not that far away. "Well, not that far." Watch another Video of a Burger King-related ad made by McDonald's.