Paper, not just paper. The paper king（MrCopywriter）

To say that the best program of the year, I put my hands up to cast the Spring Festival Evening ad 10 votes, can make the home people warm smile, but also can let people with stories move tears.

From."The Late New Clothes" 2013For the opening,Chopsticks, 2014Brush the screen to detonate, to2015's thought-provoking "Back in Time"And."Father's Journey" in tears in 2016and then again2017's "Packed" full of Chinese flavorTo.and 2018 crying your "Home Xiang Hometown" (The best thing about the Spring Festival Evening should be these three public service advertisements）Every piece feeds your nostalgia.

This year there are also three films arrived at the battlefield, or the same rich taste of the year, the same full of surprises, I believe there is always an appetite for you.

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Video paper

The clothes are more beautiful

Travel has become new

My hometown is more beautiful

It's delicious

The ecology is getting better

Life is easy

The mentality is beautiful

Health is beautiful

Tradition is beautiful

The scenery is beautiful

A smile is beautiful

A happy year for beautiful China

This film can be said to follow the strategic guidance, a comprehensive interpretation of the times in the call, the beautiful Chinese happy year disassembled four key words:Beauty, China, happiness, years,The four complement each other and are independent and important.

1, invite you to enjoy the great rivers and mountains, why not beautiful?

Film appeared in the shooting place, such as Zhejiang Huzhou, Deqing, Hunan Xiangxi, etc. , each frame of the picture is extremely beautiful, let people see a bright, can not help but admire our great rivers and mountains, born in China, where want to wave.

2, strategic policy to guide the general direction, is for China!

This public service advertisement it echoes, is the "18th National Congress" put forward a concept of national strategic significance - beautiful China.

Poverty alleviation policy is also played in this film, such as Xiangxi 18 hole village this witness "precision poverty alleviation" flowering results of the small village, Grandpa Mao said that year, "a bridge flyover north and south, the sky and the earth to change the way" feat is also in reality, minutes and seconds occurred.

3, the abstract content concrete, into happiness.

More fashionable clothing, more delicious food, more convenient way of travel, a better ecological environment, as well as a more beautiful hometown, are from the four aspects of food and clothing to explain the changes in our lives more and more, the pace of the times more and more fast, our happiness is getting stronger and stronger, instantly let me think of Aunt Song Zuying's old song "getting better and better", the house big phone small feel better and better ...

4, bring home all the good things, this is the year.

This advertisement is produced by Guanchi, the director is Fu Binbin, Fu Guide was also Fang Tai's "Smoke Love Letter", the red star Mei Kailong "Luban is an alien" director. What impresses people is often not other people's advertising, but the advertising of their own shadow, how is the year?

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Video paper

Far.

over-the-take

over the prize

Anyone.

It's been a long time

Excellent.

Birthday.

The light boat has passed a million heavy mountains

Enjoyable.

More than a million likes

Have a good life

Happy New Year

This advertisement is produced by Tamay Time, but also the old company that produced and shot the public service advertisement of the Spring Festival Evening Festival Evening, this film with a "over" word series of different life pictures, detailing those related to the "over" story, this is this year's three films, my favorite one.

1, deep-ploughed words, powerful

The previous advertising of the Spring Festival Evening used this set of ways, extracting some of the small scenes in life to interpret more meaningful stories, to small and broad, meaningful. In the past used "bags" to cover the year and home, used "Chinese printing" carving spirit and emotion, used "chopsticks" to clamp cultural heritage, used "door" to connect the world outside the door and the door of the home.

This year with the word "over", regardless of the impermity of the world, life is difficult to predict, but we hope that we have gone through difficulties and obstacles, still tears, through every difficulty, live our current day.

2, the meaning is profound, a pun

Taimei time after last year's creation of "home country prosperity", with "dog" series of different meanings, this year with the word "over" again.

Words and phrases have a deep meaning, goodbye no need to say more, such as "70 years old birthday" is to celebrate the 70th birthday of the motherland, "ice hockey passer-by" is to the 2020 Beijing Winter Olympics cheering, "pupils light boat has passed a million heavy mountains" meaning that everything will be light and light in the past, "ice and snow in the exercise of physical strength" is also said that the quality and strength of the Chinese military, "Beijing Opera"

A word, can not say our past future, can only smile past, say a good New Year.

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Chinese will there be in the New Year?

The sound of stepping on the snow to find the roots

The road home is getting warmer and warmer

The sound of packing your bags

As if to hear a second through the heartbeat home

The sound of a knife in the hand

The taste of home is waiting for you

The sound of buying and selling in the vegetable market

It's the fireworks at your home town's reach

The sound of cleaning

The new year is going to be spotless

I heard the sound of my hair falling to the ground

The past does not look back, the back does not pay attention to

Write the spring union when the pen walks the sound of dragon snakes

Each one is the most sincere blessing

Embark on the return journey, closer and closer to home sound

When a train crosses the tracks, it feels like the truth is not a dream

......

Of course

There are New Year's bells and fireworks

This film is somewhat different, the whole film does not have a text, all rely on sound guidance, the film revolves around 2 keywords,One is "new" and the other is "sound".

1, the new year, everything new

As the title of the film in general, the new sound of the New Year, the new is the New Year to say goodbye to the old and welcome the new, the new voice is also a new.

"Sound" is with delicate sound, along the departure, return to the time line of gathering, string up the return of those beautiful details, the rhythm of the transition, perfect fit home state of mind, little by little sound into the hearts of the people, such as immersive, at this time silent more than sound.

Just got home and is leaving home again

#话题 #What do you think of the Spring Festival Evening ad?

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