Pink brother guide reading:"Which milk powder is the best?" "Have you ever heard of milk powder?" "The best milk powder is not the most expensive, not the most advertised, but the most suitable for the baby. Milk powder, regardless of advertising, regardless of price, regardless of taste, suitable is the best, only their own baby eat well, is really good.

Author: Pinko

Source: Milk Powder Think Tank (ID: naifen234)

The best milk powder, not the most expensive! From the milk powder think tank 00:0007:07

I have been in the milk powder industry for 13 years and have been focusing on milk powder research for more than 5 years, and as a senior dietitian, father of a 3-year-old child and founder of the Milk Powder Think Tank, I think many parents know too little about milk powder, there are many misunderstandings, even prejudices, and regret it for them.

Every parent wants to choose the best milk powder for their baby, but which milk powder is the best? With a variety of statements and diverse needs, I wrote this article, pointing out five major myths and giving a standard for the reader to see.

Myth 1, safety is the best?

In recent years, milk powder safety incidents frequently, touching people, from the melamine incident in 2008 gave domestic milk powder a loud slap to start, safety has become the first consideration of the chinese people to choose milk powder indicators, and even only focus on safety, brands have played a safety card, "no melamine", imports, "own pastures", "multiple testing", "safety" and other concepts in the ear, successfully promoted the import of milk powder sales, and domestic milk powder has been in the process of rebuilding confidence.

Pinko believes that safety itself is the most basic requirements of infant milk powder, for customers, do not blindly prefer "safety", do not worry too much about "safety." If dairy companies take safety as a product gimmick and a core selling point, customers take safety as the best reason to choose, in fact, belong to the industry's sorrow, the focus is not correct.

Myth 2, advertising is the best?

Advertising is a means of brand formation, in order to "let people know", but the formation of the brand is the result of market cultivation and precipitation, is the result of the joint role of brand parties, channels, media, consumers, brand development stage is different, visibility and reputation will be different, but will go through the initial stage, development period, maturity period, recession period and other processes, there will be new brands or new product upgrading. Generally speaking, advertising from hit to be well-known, has a high visibility, without hundreds of millions, billions of dollars of investment is impossible.

Pink brother believes that for infant milk powder, brand iteration or product upgrade faster, brand reputation than visibility is more important and more critical. In addition, infant milk powder industry is relatively narrow, only a specific group of people, at a specific time to pay attention to, accurately is during pregnancy, or after the production of milk is insufficient only temporary attention, so in more than 2,000 milk powder brands, parents can know more than 10 is good, so more brands have not heard of, whether to advertise, whether to know whether to be the best evaluation criteria for milk powder is not scientific.

Myth 3, good nutrition is the best?

Milk powder is no breast milk or breast milk shortage when the substitute dairy products, is an important source or even the core source of infant nutrition, the country has made a lot of requirements for the nutritional formula of milk powder, there are relatively reasonable national standards, different milk powder enterprises are also in the formulation of research, efforts, the establishment of breast milk research center, the establishment of breast milk bank, etc. , specializing in breast milk nutrition, with a view to product quality. In terms of nutrition, "OPO", "DHA, serotonin, α-whey protein" and other nutrients, "2:1,70:30" and other ratios have become the content of the milk powder.

Pink brother believes that the baby there are large individual differences, digestion and absorption capacity, immunity, intelligence and vision, height and weight, and so on, milk powder nutrition has its own characteristics, and can not have a variety of advantages, so specific nutrition can be used as a reference factor, while the baby's absorption capacity for nutrition also has differences, such as some of the protein digestion capacity is poor, some of the nutritional absorption capacity is weak.

Myth 4, expensive is the best?

"A penny a penny a penny", "only buy expensive, do not buy the right", "prefer to spend more than 100 yuan, can not casually buy a milk powder", these are the price of milk powder chaos, the current price of milk powder moved about 300 yuan or more, such as 298 yuan, 338 yuan, 358 yuan, 398 yuan, or even more than 400 yuan, high 470 yuan / listen, low 428 yuan / listen. On the whole, sheep milk powder is more expensive than milk powder, organic milk powder is more expensive than goat milk powder, but the more expensive the better?

Pinko believes that the price and value of the product is always relatively reasonable, the value of the difference must support different prices, price level differences can distinguish the brand grade, but each brand pricing principle is different, product costs, channel space and so on are different, so the retail price is also different, for the same enterprise's different brands, with prices to distinguish this different positioning, but different enterprises or brands do not mean that the more expensive the better.

Myth 5, the baby loves to drink is the best?

Some parents choose milk powder when the baby does not like to drink, love to drink on the choice, regardless of its reasons (such as some formula has flavor and white sugar and other flavorings, the baby loves to drink, powder brother feel bad), and nutrition formula, and even in the process of drinking new milk powder, if the baby does not like to drink, parents also take milk powder to the store to return, said the baby does not eat.

Pink brother believes that the baby should choose the right taste of milk powder, but not only to whether the baby loves to drink as a reason, but to whether it is light, pure as a reason. For example, from the non-light taste of milk powder (added flavor or high sugar content) to light taste of milk powder, the baby is likely to show symptoms of not loving to drink, but this does not mean to change back to the previous milk powder, but to the baby to get used to the new taste, after all, the taste of light on the baby more benefits. So it's too one-sided to judge simply whether your baby loves to drink or not.

So which milk powder is the best?

Pinko thinks:

"The right milk powder is the best"How do you understand that?

Evaluation of milk powder good or bad, on the one hand, the quality of milk powder itself, on the other hand, the baby's adaptability, the former is the basis of technical indicators, and the latter is the most important consumer experience, only the baby feel suitable to become a real good milk powder, the baby is not suitable, no good technical indicators are useful.

The formula is good, the nutrition is rich,

The baby can't absorb it, it's just not good!

More ads, more visibility,

Baby does not grow body, is not good!

The price is more expensive, the product is high-end,

The baby ate discomfort, is not good!

The taste is better, the baby loves to drink again,

The baby eats badly, it's not good!

Choose milk powder, do not over-prefer advertising, formula, price and taste, such as one or several factors, do not non-television advertising brands do not choose, do not blindly reject the brand has not heard of, do not blindly follow the baby taste preferences, do not just choose expensive milk powder. Milk powder, only their baby ate well, is really good!

Like what: 

Baby's stomach is not good, you should consider whether milk powder nutrition is easy to digest and absorb;

Baby immunity is not good, you should consider the nucleotides, lactofitin and other ingredients;

Baby does not like to drink, you should consider whether the taste has changed, to adhere to the light taste.

After the baby eats, whether the stool is normal, whether the mental state is good, whether the height and weight increase ...

Your final choice of milk powder, not necessarily very well-known, not necessarily high price, not necessarily taste very good, not necessarily formula is very unique, but must adapt to the baby, digestion and absorption of good, good growth of milk powder.

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