This is the best April Fool's Day ad of 2020 and don't accept rebuttals!
Every year on April Fool's Day, you can witness the major brands of non-recalcitrance behavior reward. And this year this special April Fool's Day, coincides with the full resumption of work, the brands are spared no effort to imagine, fabricated out of the sky, with black technology, limited food, play terrier and other ways to "pleasure" the public, in order to close the distance between users.
Such as Taobao production of smart masks, can cure cervical vertebral disease "shake the head" input method, OPPO air charging technology, happy tea launched April Fool's Day limited blind box, Xiaomi mobile phone released anti-fool poster ...
These stay in the "for pleasure and stupidity" of the game, although the user brought a moment of joy, but did not leave a deep impression in the user's mind. Only Baidu April Fool's Day outbreak short film "If all this did not happen", in many brands of April Fool's Day tumult operation like a clear stream, everywhere there is a warm heart power.
Of course, the restoration of those ordinary days is not the core of Baidu's move, in fact, Baidu is hoping that through the short film of the comparison of two time and space, to tell the public: those ordinary days may be ordinary, but precious.
Whether promoting products or shaping brand image, qualified creatives are bound to take relevant preparations, such as brand and product pre-research and SWOT analysis: the target customer's interests, media habits, as well as the product's functional selling points, competitive opportunities and so on.
At the heart of the above problem is what it can solve the user's problems and what kind of value it brings to the user. There is no doubt that Baidu's goal in this short film is to promote Baidu's brand image and functional awareness with the help of April Fool's Day, a natural marketing node.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look