The U.S. Group Review Advertising Platform and Tencent Social Advertising have teamed up to help businesses upgrade their social marketing

Sweep code to join the membership

From the prevalence of the concept of O2O, to today's promotion of online and offline same-frequency resonance, the Internet era of the catering industry, traditional merchants are constantly thinking about how to do a good job of online light operation mode, and how to better use online traffic for offline operation of warm field ...

Recently, the United States group review advertising platform in conjunction with Tencent social advertising, open their platform capabilities, strong joint efforts to create a new form of advertising - dining friends circle advertising.

When the U.S. group reviews the life scene of Tencent's social network, keeping up with the trend of the ad new products can catering businesses online marketing to solve what problems?

When a large amount of premium content links to native social scenes

As a deep-rooted catering industry for many years, rooted in the local life service platform, the United States group reviews in the catering industry precipitated a large amount of high-quality content. This U.S. group review advertising platform and Tencent social advertising cooperation, users not only through the outside of the circle of friends advertising can see shop ratings, reviews and promotional tags, with LBS local promotional capabilities and small programs straight chain, users in the circle of friends can be at a glance on the store's information.

Link the high-quality content and data capabilities of the U.S. Group reviews to Tencent's social networks, integrate the life scenarios of the U.S. Group reviews into the user's social habits, and allow more users to obtain merchant information "unannamedly", thus generating active consumption when there is demand. It is generally believed in the industry that the biggest bright spot of the new form of advertising products is to help merchants in solving marketing pain points while tapping potential consumption, while channeling traffic and value conversion.

When picky users encounter "private custom"

Once upon a time, most of the merchant's advertising forms came from the platform's fixed "template". U.S. group review advertising platform and Tencent social advertising jointly launched food and beverage friends circle ads can be based on the merchant's brand promotion, effective streaming and other different needs, adjust the label content, the merchant in the U.S. group or the public review platform quality content in the first time to the audience.

For merchants, this means that they can according to the United States group reviews provided by the big data, for the restaurant's target audience portraits, the advantages of the merchant content labeled display promotion (including but not limited to star ratings, group purchases, hot reviews, geographical location, etc.), in order to "customize" the form and content of advertising, so that the accuracy and success of marketing content dissemination will be rapidly improved.

Dining out as a favorite social activity of the Chinese people, when the food and beverage ads appear in the circle of friends, there will be a variety of "call-and-greet" to pull out the comments, showing a strong interactivity, conducive to instant interest immediately into consumer motivation or behavior.

When user decisions shorten conversion efficiency improvements

Food and beverage friends circle advertising products through the small program straight chain merchant detailed page or coupon collection and group purchase promotion page, "light operation" shortens the path of consumer decision-making, promote the achievement of consumer decision-making, improve conversion efficiency.

In some food and beverage merchants have been carried out in the delivery, the fire-burning meat source house received a 125% increase in click-through rate compared to ordinary card advertising, the praise rate of the large-cap catering advertising industry average of 3 times, the review rate of the large-cap catering advertising industry average 2.6 times岡;

See some said

In summary, catering friends circle advertising products combined with the United States group review advertising platform and Tencent social advertising two platforms of the ability, so that merchants can use the social platform dedicated advertising products. Merchants can take full advantage of its scene and social advantages to reach target groups more accurately, further enhancing the marketing experience. At the same time, weChat users can also meet the need to obtain high-quality information. Looking forward to the future of the United States group review advertising platform and Tencent social advertising further in-depth cooperation, for online marketing to provide more play, good more industries.

Original statement: This article by the catering industry (WeChat ID: canyinj) planning the compilation, reproduced please indicate the source www.canyinj.com, violators will be held accountable according to law!