Social advertising teamed up with offline giants: China Post and Tencent announced a strategic partnership
On August 18, 2016, China Post Group signed a social advertising cooperation agreement with Tencent in Shenzhen. Zhang Ronglin, Deputy General Manager of China Post Group Corporation, and Lin Wei, Vice President of Tencent, attended the signing ceremony. China's state-owned enterprises with the widest online and offline channels have joined hands with China's largest Internet companies to open a new chapter in the "Internet plus media".
China Post gives full play to the advantages of global, urban-rural postal network, covering the country's business outlets, as well as real logistics, information flow and capital flow "three-stream integration".Tencent leverages its strengths in social advertising, big data services and international visibility. In line with the principle of win-win cooperation, the two sides play to their advantages, accelerate the implementation of the "Internet Plus" in the traditional media action pace, and strive to promote the national postal system of the new media industry to the depth of development, promote Tencent's traditional media industry technology use and resource integration, and jointly promote this cooperation to achieve national impact.
Under the witness of Zhang Ronglin, Deputy General Manager of China Post Group Corporation, and Lin Wei, Vice President of Tencent Corporation, Li Shaanxichuan, Deputy General Manager of the Post Bureau of China Post Group Corporation, signed a cooperation agreement with Guo Junxuan, Deputy General Manager of Tencent Social and Effects Advertising Department.
At the signing ceremony, Vice General Manager Zhang Ronglin of China Post and Vice President Lin Wei of Tencent company delivered speeches introducing the basic situation of their respective companies, saying that the cooperation will be based on their respective industry accumulation and advantageous resources, and constantly expand the space for cross-border win-win situation, and expressed a good desire to establish long-term in-depth cooperative relations. The strategic cooperation between China Post and Tencent will certainly better serve government enterprises and institutions and small and medium-sized enterprises from all walks of life, accelerate the pace of integration and innovation in the media industry, and create a more prosperous and win-win business environment.
▲ Tencent's Vice President Lin Yu
Gift from Zhang Ronglin, Deputy General Manager of China Post
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