Mr. Trump's re-election campaign bought a header ad on his YouTube page for Election Day. 

Advertising costs hundreds of thousands of yuan to more than 1 million yuan a day

A person familiar with the matter told Bloomberg that the Trump campaign purchased the site's November 3 header nationwide, the Capitol Hill Newspaper reported. Although the specific details of the purchase of advertising are not disclosed, but the cost of such advertising is estimated to be between hundreds of thousands of yuan to more than 1 million yuan a day.   

The Trump campaign bought the number one ad space on YouTube for Election Day. Associated Press infographic  

"In the past, campaign teams, political action committees and political groups used to air all kinds of ads before Election Day," an official told Bloomberg. "All advertisers follow the same process, and we welcome them to purchase header space as long as their ads comply with our policies."  

Former President Barack Obama's 2012 re-election campaign also bought the header the day before Mitt Romney won the Republican nomination. 

"It's about an inherent structural problem of competing with incumbents in primaries," the official said.  

In November, Google imposed new restrictions on the campaign's targeting of audiences after it considered not allowing the campaign to run headers on Election Day and between nonpartisans and voting ads, but the company ultimately decided to keep the current practice in place, a person familiar with the matter told Bloomberg.

Poll: Re-election remains a challenge

BEIJING, Jan. 21 (Xinhua) -- A three-state advantage in Michigan, Pennsylvania and Wisconsin helped U.S. President Donald Trump win the 2016 election, but a new Quinnipiak University poll shows that Trump faces a challenge to win those three states again in the 2020 election.

Polls show Mr. Trump with a solid base in Wisconsin in 2020, with his support now ahead of every Democratic candidate, with Mr. Trump leading Mr. Bloomberg by 49 percent to 41 percent and Mr. Sanders by 50 percent to 43 percent. Trump won Wisconsin in 2016 with 22,748 votes, or 0.8 percent.

But in Pennsylvania, polls show Mr. Trump trailing several Democratic candidates in the polls. Among them, Trump trails Biden by 42 percent to 50 percent, Bloomberg by 42 percent to 48 percent, and Sanders by 44 percent to 48 percent.

In Michigan, polls show him trailing all potential Democratic rivals, though the gap is small. Among them, Trump trailed Sanders by 43 percent to 48 percent, Bloomberg by 42 percent to 47 percent, and Biden by 43 percent to 47 percent.

In addition, voters in all three states say the economy is the most important issue they will vote for in November, followed by health care and climate change.

This article is from the Overseas Chinese Daily

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