Tencent social advertising recent traffic dynamics and internal case data, a quick look
Gold nine silver ten is our optimizer's most painful period of brain shell, today Ichi little monster to take you to see Tencent social advertising recent traffic dynamics, earlier than peers to seize the traffic opportunities.
First, focus on short video type advertising resources
In addition to our common circle of friends video ads, Q System, OM (Daily Express, Tencent News) and affiliate ads, have also been supporting video advertising formats and styles, and the previous static images are shared traffic pool, and all support OPM delivery mode.
Second, WeChat advertising recent traffic changes
WeChat advertising has changed a few times recently:
1, small game incentive video advertising resources on-line in full, is currently in accordance with CPM billing, WeChat MP side;
2, small program banner traffic has been expanded, the new large map (960 x 334px) advertising style, full support for oCPA;
3, the public number of advertising resources traffic has also been expanded,In addition to supporting only small programs and H5 in the past, the addition of public attention to promote the new style, and full support for oCPA (3 days 50 conversions can get permission, no additional applications), Aichi bacteria remind you, if you are doing public number powder promotion advertisers can pay attention to this resource;
4, MP delivery end full support maple page e-commerce system, only support the promotion of electric goods;
5, friends circle ads fully support small program landing page delivery, regular ads support jumping from native promotion pages and text links to small programs, while card ads support jumping directly to small programs by clicking on outer creatives.
Third, OM resource flow dynamic
OM's traffic resources include Tencent News, Sky Express and Tencent Video, and traffic has expanded since mid-May this year and is still in dividend terms.
1) Big picture resources are currently the internal testing stage, not full, high-quality merchants can whitelist application;
2) Video advertising style is also whitelist access.
3) Small chart flow inventory expansion of 20 million plus;
4) Plug-in end-of-text advertising whitelist access, the current internal test ROI3, exposure of 200 million plus;
1) The flow of first- and second-tier cities is currently in the white-name access stage;
2) Immersive video stream at the bottom with the expansion of advertising traffic;
1) Tencent video big picture white list internal testing, white list access;
2) Focus map, flash screen residual access, details page also began to access advertising resources.
Fourth, QQ system of recent traffic dynamics
1) The original weather content banner in QQ weather changes to video form and picture advertisement, while the weather content banner moves down between the "Today's Trend" and "Yellow Calendar" modules;
2) QQ Shopping has added a new "dynamic tag" style and will start supporting OPM from mid-October.
1) Home expansion, the overall flow rose 3000w plus;
2) Open direct e-commerce, white-list access;
1) The original space article 7 expansion, the flow increase of 5000w plus;
2) The original space Article 3 open direct store access, recommended to launch categories of women's clothing, skin care makeup, as well as Wu's obvious gender orientation of daily department stores.
Attention., whitelist injection eligibility:
1) R mark;
2) The sign-off rate of goods is higher than 70%;
3) The quality of goods and after-sales system is guaranteed, sampling qualified;
4) It is also evaluated in conjunction with negative feedback and brand attributes of the footage.
5) Browser big picture white list, leather shoes, tea, smartwatches, precious metals, etc. are not allowed.
V. Case and data display
Case 1: Women's shoes
Case two: Tea
Case 3: Beauty
Case 4: Digital appliances
Case five: Women's wear
Well, the above is today to share with you the recent Tencent social advertising traffic changes and various resource positions for your reference.
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