When there is an entrepreneurial style, it is an entrepreneurial opportunity and an upcoming challenge. After all, you don't know if it's worth spending more time and effort developing a new product to make it a success. So make sure that your market size is large enough, there are pain points problems, in order to determine whether your product can be successful, the following is the entrepreneur's pain point, as an entrepreneur you, do you also have?

Fierce competition, difficult to break through;

Limited budget, new weak;

The path is long and the reflow is slow.

With the high popularity of the mobile Internet, the demographic dividend no longer exists, the length of user use has been "divided", resulting in the start-up brand breakout difficulties, high cost of access. Entrepreneurs in the early stages of entrepreneurship often lack sufficient financing for a large number of media resources to buy, so that user growth is weak. At the same time, the quality of traffic in the market is uneven, the user conversion path is long, the delivery effect is difficult to evaluate.

Tencent social advertising as an efficient and easy-to-use platform, with three ways of precision marketing to help entrepreneurs to solve marketing problems one by one.

First, according to the needs of the brand for accurate orientation, to find the target user;

Second, business owners for the user's click, download and other feedback behavior to pay, control costs and effectively pull new;

Third, real-time monitoring of the delivery effect, rapid income backflow, to maintain a stable and healthy capital chain.

Tencent has WeChat and QQ, two social platforms covering 90% of Internet users, and can realize the social platform, product platform and Tencent's eco-partner data mutual access, to achieve a high degree of data integration and cross-analysis, to help entrepreneurs accurately target the population, so that marketing targeted.

Tencent social advertising is open to open DMP resources to brands, so that social big data and enterprise-owned data can be integrated into the same ecology, and on this basis to achieve crowd extraction and redirection, insight analysis, docking and other steps to ensure accurate and effective delivery. For example, entrepreneurs need to do new user development, you can package existing data, uploaded to Tencent social advertising DMP, to ensure that only for new users, entrepreneurs can also be through the first-party data and Tencent social advertising DMP docking, through data analysis, choose the re-purchase rate or high price tag people for marketing.

Help entrepreneurs optimize marketing costs and delivery efficiency with oCPA smart bids and programd ideas. Among them, oCPA intelligent bidding, can estimate the value of each traffic conversion in real time, dynamic and accurate bidding, to achieve the optimal match between advertising and traffic, effectively control the cost of customers. Tencent's creative library of social advertising brings together material templates for different industries, including entertainment, so that entrepreneurs can refer to or directly use it to produce materials for a variety of thousands of people.

At present, entrepreneurs develop a variety of products and models, including APP development, public number content promotion, offline physical business is the most common form. In view of the personalized needs of these different entrepreneurial forms, Jia introduced Tencent's customized marketing and delivery programs for social advertising.

For increasing APP download volume, in addition to providing QQ space Feeds streaming, WeChat public number and friends circle ads, QQ browser and other types of marketing resources to support APP download links, Tencent social advertising also provides new user development and customer activation of two different delivery programs. For the former, through DMP for new and old user differentiation and crowd mining, oCPA-based delivery, to complete the efficient activation of new users and reduce the cost of customers, and for the old customer activation through crowd data analysis to find delivery opportunities, wake up low-activity users.

Public number is one of the most important ways to start a business in entertainment content. Tencent's social advertising helps the public quickly build up potential users and increase the number of fans through resources and content delivery. And is in the outbreak stage of the small program, through the content and public number flow, so that the brand in front of the user to present business and products, and through the ready-to-go light application characteristics, to cultivate the user's active access, active use of the habit, for the brand precipitation user resources.

For offline stores, Tencent social advertising through DMP combined with LBS technology, efficient and accurate local promotion, complete lead collection and online promotion information to offline stores.

With Tencent's social advertising, entrepreneurs can more easily use Tencent's various Internet plus business tools, such as mobile payments, small programs, and public numbers, to quickly connect with target users in the early stages of their business, and to achieve business breakouts and brand growth in a highly competitive and relatively limited resource environment.

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