On March 15-17, 2017, the 6th Global Game Conference (GMGC Beijing 2017) was held at the Beijing National Convention Center. With the theme of "Connecting the Future", the conference was attended by 130 exhibitors, more than 6,200 participating companies and 15,318 participants from 38 countries around the world.Tencent Social Advertising (TSA), the leading social and effects traffic platform in China, debuted at GMGC as an expert in traffic solutions for the gaming industry, bringing "play traffic" to everyone at the F1 booth.
GMGC Beijing 2017 - Tencent Social Ads Crack the Traffic Problem in the Game Industry
Traffic has always been the key to the survival and development of the game. In the past two years, in the transition process from "channel for king" to "buy quantity promotion", the traffic quality is uneven, the target user can not reach with precision, multi-platform account delivery efficiency is low. And large-volume game manufacturers into the buying market, so that their own lack of high-quality traffic competition is more intense. "Difficult to buy" has become increasingly prominent.
"2017, how can I play with traffic?"During the GMGC Leaders Summit Roundtable Forum, Ms. Sun Shandan, Senior Operations Director of Tencent Social Advertising, was invited to discuss in-depth with Guests such as Zhang Gang, CEO of Caiyuan Media, Li Yong, General Manager of Point-in Mobile, Cao Yuxuan, Vice President of Pinyou Interactive, and Song Chang, Co-Founder soon.
Ms. Sun said that the effect is the core demand of game manufacturers, and traffic is a very important part of achieving good results, Tencent social advertising to do is to make the buying process into a "more refined promotion and the effect can be assessed."Based on its own traffic advantages, Tencent Social Advertising provides "traffic solutions" for the gaming industry through the continuous improvement of data, products and service capabilities, helping game manufacturers to accurately and efficiently obtain traffic and solve the problem of "difficult to buy".
Tencent's traffic advantages of social advertising are reflected in two aspects: resources and data sources:
In terms of resources, Tencent Social Advertising has QQ space, mobile QQ, WeChat, QQ browser, app treasure, Tencent Mobile Alliance and other large amounts of traffic, while its real user-based data access and cross-analysis make the value of traffic multiplied. Tencent social advertising is gradually opening up more core resources for game manufacturers, in 2016 for the first time to game manufacturers opened a friend circle advertising, QQ space third and other high-quality traffic advertising space, in 2017 will continue to expand the application treasure, browser and other new traffic, focusing on Tencent Mobile Alliance. "In 2017, we sincerely invite the vast number of traffic parties to join Tencent Mobile Alliance and grow with us," Sun said.
In terms of data sources, Tencent social advertising in more than 800 million users on the basis of the data ecosystem, in-depth study of the game industry needs, the game industry targeted data to upgrade the construction, in order to ensure the accuracy of the data source under the premise of expanding the game targeted coverage of the user scale, these upgrades will enhance the actual effect of the purchase.
Based on the above traffic advantages, Tencent's social advertising in 2017 will be targeted at the game industry marketing promotion of three major capacity upgrades.First, the upgrade of data capabilities, 2017 will be launched two of the most significant capacity upgrades - full-chain conversion data and exclusive DMP services, can help advertisers accurately target the target audience, avoid the traffic waste generated by blind casting, help game manufacturers more accurately harvest; In 2017, a new API feature will be released to help advertisers harvest more efficiently, and thirdly, the upgrade of the service, Tencent Social Advertising hopes to provide game manufacturers with an intelligent customer performance optimization system, a set of leading industry traffic solutions, one-to-one more professional real-time services, for the need for large-scale delivery of gaming customers customized exclusive services.
"We understand the core requirements of game manufacturers and will take the initiative to provide them with effective solutions for the gaming industry to help the gaming industry continue to grow at a high rate, " mr Sun said.
In the interactive session, Ms. Sun also answered questions from the audience on "how to promote small and medium-sized game enterprises", she said: "Tencent social advertising as an open and fair self-service delivery platform, not only for a large number of game enterprises to provide marketing promotion programs, small and medium-sized enterprises can also enjoy our high-quality traffic and precision targeting services." "
At the end of the meeting, Ms. Sun Shandan said, "In 2017, Tencent's social advertising will continue to work deep into the gaming industry, with game manufacturers and service providers to play with the transfer of traffic, will be 'effects' to the end!" "
About GMGC:
Founded in September 2012, GMGC is a third-party mobile gaming industry organization with nearly 300 member companies in more than 30 countries and regions, including developers, distributors, service providers, investors, etc. GMGC upholds the concept of "co-construction and sharing, win-win cooperation" and builds a platform for cooperation, exchange and learning for enterprises upstream and downstream of the industry to promote the common development of the industry. Hosted by GMGC, the Global Game Conference (GMGC Beijing), the Global Game Developers Conference and Tianfu Awards (GMGC Chengdu), the Asian Mobile Games Conference (GMGC Manila), and the China (Kunshan) Digital Entertainment Festival (GMGC Kunshan) are held annually in Beijing, Chengdu, Shanghai, Shenzhen, Kunshan and even major Cities in Asia. GMGC also offers a full range of exclusive member services, such as innovation salons, global business visits, CEO dinners, GMGC nights and other business social events to help Chinese and foreign member companies expand their business and build more partnerships and promote development.
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