2Create a new ecology of Internet marketing

It is understood that Tencent open platform social advertising is based on China's largest social network QQ space and China's largest real-name community friends network two platforms of social effects advertising self-service delivery system. On the basis of precise targeting to find target users to enhance the advertising effect, it also has unique social marketing characteristics, through the social relationship chain virus marketing to further expand the effectiveness of advertising, and constantly spontaneously extend the impact of N degrees of contacts

Mass database mining accurately locates hundreds of millions of high-quality users

Compared with traditional Internet advertising, social advertising has the characteristics of accurate targeting of high-quality users. Some experts have likened that the form of the advertising industry is like a funnel, the upper end of the opening is very large, in order to attract more user attention, and to the bottom of the funnel opening is very small, into the bottom of the user is the final consumer. Of the $640 billion in global advertising market each year, $480 billion is invested in unclear consumer demand. The success of an advertising ad company depends on the work of the lower part of the funnel, which is also the goal of precision marketing.

If traditional multimedia network advertising solves the problem of "how can users see ads" in advertising communication, then obviously, social advertising system based on real behavior data analysis can help advertisers reach the core user group.

First, social advertising knows who the user is, has the largest community network database, and understands the user and his or her behavior. Through accurate crowd-focused promotion, through the background professional data matching tracking, improve the effectiveness of advertising conversion, and secondly, social advertising to understand the real community of users and friends of the interaction information, as well as the accumulation of QQ friends between the interaction. Social ads are unique to marketing because friend recommendations are the best promotions to attract people's attention to ads based on how close your friends are (51% more effective). Social advertising unique means of communication can attract more friends to join, once again reduce the cost of advertising, so that the promotion effect to achieve the impact of multi-point dissemination.

Multi-solution low-cost marketing is very Easy

Tencent's open-platform social advertising is also impressively low-cost and cost-effective, especially for users already familiar with the operation of social advertising systems, its promotional performance is much higher than the industry average.

It is understood that social advertising also provides advertisers with multiple promotional solutions, users can combine different targeting conditions to set different bids. Users with high click-through and conversion rates can bid at a relatively high rate, while users with lower click-through and conversion rates can bid less appropriately, and different specifications require different bids to bid due to market competition, so as not to be under bid, underexposed, or overpriced, and install a inflated unit price. Advertisers thus truly realize real-time monitoring, adjustment of bids, pinch the most reasonable price, to maximize the cost-effective.

The core theme planning interactive communication is done with less effort

The biggest difference between social advertising and traditional online advertising is that the user base it serves is on the same community platform, and they are linked by a strong chain of relationships. Therefore, how to fully trigger user participation and interaction, to promote the communication of information relationship, for social advertising marketing is very important. Therefore, this requires that the core theme planning of advertising must be socially interactive, the user's focus on the grasp can achieve the effect of doing more with less.

As you can see, user data analytics is critical to ad serving. It is understood that in the future, Tencent open platform social advertising will also provide click user attributes related analysis reports to advertisers. Through this report, advertisers can see what kind of people their ads are concerned about, what type of material in which kind of people click-through rate, conversion rate and other performance data is better, and the relevant data into the ad delivery process, and constantly correct the targeting conditions of ads, really target user groups.

Tencent's open platform is the first to launch a social advertising system in China, and fully cooperate with its comprehensive strategy of opening up the highest quality traffic within the Tencent community to the outside world, providing the best choice for third-party advertisers, e-commerce and other advertisers to achieve accurate and efficient network marketing. In the face of such a huge market, tencent open platform social advertising based on high-precision positioning marketing has a landmark significance, it will drive the further development of online advertising precision marketing, so as to create a new Internet marketing ecological environment.