AmazonThe form of advertising

1, sponsor products

The editor-in-chief searched for "water" in Japan and Asia, and the top four items on the list were sponsored products "Sponsored Ads" - marked in red boxes, and the fifth was Best seller, where the competition was fierce!

Billing: Pay-per-click - you can set the total amount of your expenses.

2, sponsor brand list

The editor-in-chief also searched for "water" in In asia, and above the "sponsored product" (red box), the row marked by the green box is a list of sponsored brands.

How to price: 1000 clicks（CPC）model to chargeand appears according to the pricing model of the auction - the higher the vendor's bid, the more likely it is that its ads will be displayed.

Amazon's recommendations are simple, crude and efficient.If you pay, the product is ahead!

Amazon Ad Analytics -

Advantages: the highest customer group matching, high conversion rate, the effect of intuitive and convenient statistics

Disadvantages: High cost;

FacebookThe form of advertising

1, the main page sponsorship

2, right column sponsorship

In addition to mobile (APP), post promotion (boost post) is similar.

Facebook is based on an ad auction system in which different ads pay for clicks or impressions earned by ads based on bids and performance competitive impressions.

Facebook ads are recommended based on targeted people, the analysis is as follows -

Pros: Large user base (2 billion);

Cons: The conversion rate is the lowest;

Suggested category: Innovative products that have not been widely promoted. As in the example above, "Smart AC", that is, "air conditioning intelligent control assistant".

Why: User intent is relatively unclear, and push is based on Facebook's official algorithm

GoogleThe form of advertising

Keyword Search and Google Shopping

Small editor casually in Google shopping search for the headset Bluetooth headset, the second- and red-framed mark is a Chinese seller using Shopify to make a stand-alone station productshttps://www.tonline.store/。 Google ads are billed more often, but the most are by clicks.

(According to many sellers, Google ads are not as effective as before, but Youtube and other videos, picture streaming, online red platform effect is out of the picture)

Google ads are based on specific keyword users and are analyzed as follows:

Pros: Accurate ad delivery and high conversion rates

Disadvantages: click-through fee is not low, the previous operation is complex, multi-platform use of the words effect is not easy to distinguish

Suggested categories: Common product categories with fixed product names and feature attributes, such as the headset in the example above.

Reason: The user's intention is relatively clear, there is a fixed search keyword.