In the second half of this year, Google will allow free-to-register Gmail users to be treated the same as commercial users of G Suite, who pay for it.

Google will allow free-to-register Gmail to pay for the same advertising services as commercial users of G Suite, which is free to sign up for later this year. Diane Greene, senior vice president of Goolge Cloud, said in a recent blog post: "Such a change would bring Gmail ads into keeping with the settings of personalized ads for other Google products. All ads are displayed based on the user's settings, which users can change at any time, or they can block ads directly. "

The blog also notes that "after this change, Gmail consumers' email content will not be used for any ad personalization." " 

However, it's not that simple.

This does not affect the company's continued use of user email for other purposes, such as prioritization of messages or giving user-recommended responses.

In the long run, Google will still be able to collect a lot of user profiles, or it will continue to display ads in Gmail with what they know.

"Because Google already knows a lot about users, they probably don't need other messages from Gmail, " Techcrunch said in a blog post on its website. Perhaps the messages from Gmail will be of relatively little use, or even bad for the final presentation of the ad. "

Back in 2014, Gmail updated its terms of service to notify users that software analytics were used to produce results useful for targeting ads.

The fact that Google scans users' emails has long been a disingear for privacy advocates. It was also because business users had long been critical of Google's spying on users' gmails that Google finally ended the practice.

In a recent interview with the Electronic Frontier Foundation in the New York Times, Seth Schoen said, "As early as 2004, a group of Google's most popular users were unhappy with Google's use of e-mail content to target ads. Yet their grievances have not been resolved in any way.

Things changed or waited until 13 years later, google finally realized that the corporate gold owners who had been paying to use their products were also very dissatisfied, before responding to this email snooping behavior accordingly. "

When a technology company mentions "personalized design," there's a weird feeling of honey.

Why is that?

Companies like Google and Facebook, which provide corresponding advertisers with access to their target customers by understanding customer preferences and demographic information, are now handing over the right to decide whether to see ads or not.

Over the years, Google's parent company has expanded into everything from mobile phones to home management assistants and self-driving vehicles, the advertising business still generated 88 percent of Google's profits, according to 2016 data.

So what's really going to happen, everybody doesn't know. Let's wait and see, move the little benches, and put up our little hands and watch the Freestyle that Google has brought us.