Google bought giant ads in Times Square
In recent days, Times Square has installed a giant LED advertising screen, which is expensive, and search giant Google (Weibo) has become the first advertiser to taste the gold. Google will also be in the air during the Countdown to the New Year.
The largest and most expensive billboard in Times Square history will be lit up Tuesday night local time.
With 24 million pixels, each "pixel" emits three types of light, blue, red, and green, making up the image at a resolution that exceeds that of today's most advanced televisions.
According to the New York Times, the giant ad screen is priced at $2.5 million every four weeks. Advertising industry sources say it is one of the most expensive outdoor billboards in the United States.
It's unclear what products and services Google will use the ad screen to promote. As we all know, Times Square will hold a world-famous countdown and carnival celebration in the New Year, this advertising screen will also attract the attention of the celebratory crowd.
As soon as the outdoor billboard resource went on sale, Google reportedly negotiated and promised a long-term purchase, so it may have negotiated a discounted price of less than $2.5 million.
According to statistics, near the Times Square intersection, a total of 300,000 pedestrians pass by every day, many New York locals may look down at their mobile phones passing by, but here is the world's famous tourist destination, many tourists come to Times Square, a variety of billboards will also attract their attention.
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