In March 2019, Huateng latex was inspired at a private marketing private meeting at Enquiry Cloud, which often has a wider reach and costs for posting corporate products on Facebook. On Facebook, for example, a $100 ad can be pushed in front of thousands of users, and if they share and spread, that number will grow exponentially. This point of interest instantly stimulates Huateng latex.

In the face of today's huge B2B platform volume, small number of inquiries, information transparency and other issues, coupled with fierce competition in the industry, access to little effect, the use of Facebook's large-scale entry into overseas markets is imperative. Huateng Latex immediately turned to Facebook's Premium Partner Inquiry Cloud for help in Greater China.

At the beginning of the cooperation, Huateng latex is not anxious to run ads, but with the inquiry cloud to do a lot of online communication, Huateng's main products are rubber gloves, its products are very high degree of application, covering labor protection, home, hospital, oil, automobiles, tires and many other industrial areas, according to common sense Huateng market scope should be global. But the global scope is too wide, marketing can not cut in, budget can not be made. In this regard, inquiry disk cloud suggested that Huateng latex first to target the specific target market, advertising trial.

In order to ensure that they do have the most valuable fan quality, not quantity, Huateng latex to accurately get customers as the marketing goal, after the initial identification of the target market and customer groups, inquiry cloud for Huateng latex choose to run Page like ads and lead ads and other advertising targets.

Home like advertising costs are low, so in the trial Huateng marketed the world, so that you can quickly verify the interest of global users in the company's products, clear PMF (product-market matching) situation, so that the subsequent division of the market based on a large amount of data. At the same time, lead ads are run in batches because they are relatively expensive and cannot be run globally, given the budget. So inquiry cloud customer success manager to help Huateng re-groom the company's products and customer layering in order to achieve the desired delivery results. Sure enough, after the marketing message was delivered, Facebook's advertising tools helped Huateng latex pinpoint users, seamlessly put product information in front of potential users, expanding the spread of its products advantages and scope, inquiries came.

At present, Huateng latex Facebook page has 7880 plus attention, inquiry cloud customer system has also added 117 accurate clues, and there is a sample list of transactions, this online marketing path has been opened, is waiting for the next big show.

In such an environment, to achieve higher profits, you have to have more than one skill, that is, to "play around" the really valuable fans and users, and let them provide the highest benefits for the brand. What Facebook can do is provide the most accurate targeting of its target customers. So, as long as you can play Facebook, you're the next Huateng latex!