Store no traffic did not be exposed, where should the ads go? Amazon Ads vs Google Ads
Now Amazon has entered the era of traffic sales, it can be said that advertising hit well, exposure is high, sales will naturally increase. There are undoubtedly two types of advertising: in-site advertising on Amazon and off-site advertising (in Google's case).
Google Ads is the most popular online advertising platform in nearly 20 years, working by running ads based on keywords you're searching for. For example, if a customer is searching for "Swimming Gear," the brand or product that pays for the keyword appears in search results. Amazon uses a similar concept. The only difference between Google ads and Amazon ads, however, is that Google's customers are generally more likely to use the platform for research, and Amazon's customers are ready to buy.
Now more and more sellers are experimenting with "in-site advertising, off-site advertising as a supplement" promotion strategy, and are starting to tap into Google traffic to reach millions of people outside of Amazon. So, let's talk about the difference between Google ads and Amazon ads today and see which platform is best for you.
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