Recent facebook and Instagram ad feature updates
Facebook's key products and policy updates
In response to the implementation of the rules of the Community Code between April and June 2020, Facebook has issued an executive report, focusing on a review of the implementation of the Code for hate speech, adults, violence, etc., the first time that Facebook has released a quarterly report and will continue to do so in the future.
Meanwhile, Facebook is now inviting an external audit, which will conduct a third-party audit of the implementation of Facebook's community code in 2021.
If an advertiser or user has information about how to control content on a social platform, you can refer to this report.
On August 20, 2020, The Instagram feed added an ad feature for "Suggested Posts." Allow users to explore new images, Stories, and Reels outside of their account without leaving TheFeed's main page.
Personalized "Suggested Posts" can help users mine content they're more interested in.Especially users who have reached the "You're All Caught Up" limit but still want to see more.
The feature, a extension of Home Feed, adds ads and Suggested Posts to the original Feed. IG Feed Campaigns created by advertisers at Ads Manager or API, or through LWI, can be applied under IG Feed Placement via Suggested Posts.
A new feature of Automatic Placement for Voting Maps has recently been introduced on Instagram's limited-time dynamic ads, making it easier for advertisers to create ads.
Instagram Polling Polling Campaign Map Ads Help Improve Ad PerformanceThe study found that it helped improve ad recall/brand performance by 96%, and helped length up the amount of time users spent on ads more than three times.
The feature is being phased online and should already be available to advertisers in some part.
To optimize the user experience on Facebook feeds, Facebook Feeds began unifying the formats that different ad modes present on Facebook feeds on September 1. Give users a clearer preview of your ad's landing page (website, lead form on Facebook, or app store) with the new comment format.
During the beta phase, we observed that this update helped improve the effectiveness of your ads and app install ads, and while the new format has an impact on click-through rates, there has been a significant increase in lead information completion rates and APP download rates.
Advertisers don't need to take any action, and the update will go live on September 1st to new, existing ads and app install ads ads in Facebook's New Feed.
Starting August 17, Instagram will begin online with the new Count Insight feature, which will be available for professional accounts around the world.
New changes include:
The Summary Page in Account Insight has been updated to include:
1, recent highlights (Recent Highlights):This section will show noteworthy details of the user's account performance in the last 7 days;
2, account touch (Account Reached):Click on the account touch, let you see your account touch traffic situation;
3, content interaction (Content Interaction):Content interactions over the past 7 days are shown here, and new analysis dimensions include:
Feed: likes/reviews/favorites/shares;
Stories: Reply/Share;
IGTV: Likes/reviews/favorites/shares
4, total number of fans (Total Followers):Detailed user portrait analysis, including age range and geographic location, will be provided.
5. Estimated revenue (Average Earnings):If users can cash in their ads through IGTV, you can see the estimated ad revenue here.
6. Shared content (Content You've Shared):This section of the user can see the content shared and promoted in the last 7 days.
7. Results Analysis Button (Insights Action Button):The Results Analysis button appears on the user's home page, making it easy for users to click directly to access it.
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So you can give the article a point.I'm watching"or"Like it”
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So as not to miss out on more social media skills dry goods
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