New exploration of social advertising: see how brands "flip" the New Year
Spring Festival 2018, based on the further exploration of interactive value, friends circle advertising innovation again, the introduction of the Spring Festival limited products - friends circle flip card ads. "Flip" like to win surprise new style once online, and then to brush the screen trend hot circle of friends.
Social attributes stand out and interact well
Just past the Spring Festival, WeChat and WeChat combined to have more monthly active accounts1 billion(Data source: Ma Huateng's first "representative channel" interview at the first session of the 13th National People's Congress)WeChat's wide-area crowd coverage and strong social attributes provide a good communication platform for advertisers and users.
The innovative form of "amazing surprise" has effectively stimulated users' interest in social interaction, compared with the industry average for the past six months, and the average interactive rate of flip card ads in the Spring Festival has increased by nearly60%, the average like review rate increased nearly6 times, many users have expressed positive feedback about the form, content, and brand of the ad in their comments.
Advertisers include JD.com, Tiffany, King's Glory, Yili and many other brands, covering skin care beauty, games, e-commerce and other 8 first-class industries, the total exposure of advertising2.3 billion。 Let's review a few flip card ad cases during the Spring Festival and reminisc about the surprise moments that found the other side of the ad.
Like JOY, hand-wringing gift cards to share good luck
It's a great pleasure to fight for red envelopes in WeChat groups. JD.com will be hand-wringing red envelope this social game with WeChat characteristics and JD.com gift card combination, the introduction of hand-to-hand gift card, user praise can be from the back of the advertisement into JD.com small program to buy, and like red envelope sent to WeChat group, for small partners to send benefits. And JD.com JOY presented the dog New Year's Day movie, to trust, share the warm heart theme, high-quality animation effect has been praised and praised by many users, many users left "Disney blockbuster sense", "win-win, warm heart, love, such a theme is great" and other interactive comments, enhance the brand identity.
▼JD.com flip card ads signal
Like love, listen to and share the story of love
Tiffany"because of the name of love, for love like the theme of the ad has been widely resonated with users, have started to praise for love, the interaction rate is higher than the industry average2x。 Like flip, is Tiffany invited many real couples to shoot advertising blockbusters, convey brand information, but also explain the true meaning of love, attract many users to upload sweet photos, share their love stories, to achieve the deep interaction and connection between the brand and users, but also make many users in the comments called "buy and buy."
▼Tiffany flip card ads indicate
The glory of the king
Like for the reunion, from warmth to magic zero distance
Wang glorious attention to those who can not go home for various reasons spring festival, to "no matter how far away, there are groups there is a gathering" as the theme, the heart content poked people in tears, but after the praise of the painting wind mutation, the back of the ghost animal video introduction game new play, the strength of the interpretation of the advertising both temperature and interesting side, as the user comments: "the ads before the praise is very popular, after the ads are very magical." The ad has a large number of likes1 million plus, you can see the user's recognition and love of the brand.
▼The King's Glory Flip Card Ad indicates
For the popular praise, lead the good luck Wang expression bag for a fun year
Irian Mushi clasped the dog year "Wang" and "Wang" theme, let a group of representatives of a variety of New Year's greetings "good luck Wang" fancy send-off, dog cute funny video attracted users can not help but praise, and the ad flip can also receive cute funny Amusi "good luck Wang" emoji bag. Strong taste of the year and "strong Amoussi" brand appeal points echo, advertising fun and interactive both.
▼Erie flip card ads signal
Base cards, selective cards, voting cards... In 2017, Friends Circle ads continue to introduce innovative forms of social advertising that explore different kinds of interaction values.
In the Spring Festival 2018, Friends Circle flip card ads go online, enhancing the interactive and expressive power of ads through the innovative form of like-flip, and also try to explore the other side of advertising in commercial value.
In the future, we will continue to innovate and strive to recommend content that is more appropriate to your needs and may be of interest to every user. Advertising is not only commercial, but also a part of life.
Are you satisfied with the flip card ads, and what kind of new forms of advertising do you expect to see in your circle of friends?Welcome to the message, share with us.
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