Recently, Instagram, following a variety of marketing models, including images, videos, telecasts and fast-shooting ads, has launched a marketing game similar to traditional TV ad interpolation , with ads inserted before and after posts with the "sponsorship" logo.The move will help make net-a-goers' marketing more transparentThis is good news for bloggers and netizens a lot. The reason is that when bloggers advertise a brand's products on social media, fans are often misled into not knowing their interests with the brand's owners. For example, a star posted a photo wearing a brand of clothing, many netizens may think it is just a simple street shot, do not know that behind this is the brand and star cooperation. As a result, more transparent marketing methods are becoming more and more popular. And with the "sponsorship" logo of the post before and after the insert of advertising, help netizens to distinguish whether this Instagram is advertising or self-use sharing."Intersting Ads" avoids bloggers from posting ads with a lengthy list of brand details to show what's in the partnership.These ad messages can disrupt the original visuals of the post, while "interstital ads do not affect the effectiveness and user engagement of the post." And it's more natural to insert ads into Instagram's snaps than other pop-up ads or a completely ad-only content. It allows the viewer to see both the valid content and the clear understanding that this is an advertising content. With the first half of the video, the acceptance of ads will be much higher.Domestic bloggers have long been familiar with the use of the "sponsorship" logo. As shown below, bloggers on the Little Red Book platform can label their collaboration with the xx brand at the bottom of the content. Labels that are extremely low-key don't affect the overall content, but also make marketing more transparent and dispel fan questions.Audiences are more likely to be more transparent and out-of-touch in their approach to marketing, which may become the mainstream of future marketing.
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