Believe that many companies and brands that pay attention to the sea of brands,

For Instagram's ad serving feature

I'm no stranger to it.

On this basis,

Instagram recently plans again

Launch of new forms of advertising IGTV advertising,

This will bring more benefits to businesses.

This new form of advertising is both online and in-house

It's already in full play.

Are you ready to take this "early bus"?

Instagram's new commercial layout- IGTV ads

Instagram announced on June 3rd, US time, that it would provide new cash-in channels for its platform creators to help merchants and KOLs weather the outbreak. This new business model will beIGTV adsappear in front of the audience,Up to 15 seconds will randomly intersperse brand/merchant ad videos。 Instagram staff say they will be testing more features such as Skip Ads this year to improve the three-way experience for users, creators and advertisers.

As expected, the feature began small-scale testing on June 7, local time, with a handful of KOL and creators becoming the first to eat crabs. Instagram is reported to be meeting55% of advertising revenue is cashed in as a share to the creators and KOLs participating in the program。 With a split plan, IGTV's content ecology will be richer.

IGTV has been popular since its inception, based on Instagram's large user base and a large number of high-quality professional photographers, art writers, studios and institutional accounts on the platform.

Unlike domestic 15-second short videos, IGTV's video length is 15 seconds to 10 minutes, extended to 1 hour for advanced users. This means that on IGTV, it's hard to see a "set-up" or "shake-and-shake" show, where the creators are moreA high-quality author with continuous creative ability。 Their fan base tends to be more loyal.

Based on the above, IGTV advertising is a great tool for brands with lower visibility overseas to quickly increase their exposure on Instagram. Here it isFans are extremely sticky, and the product is used frequently, taking up most of the user's fragmentation time, so your ads are often easy for them to see and get more effective exposure.

In fact, no matter what platform the merchant is on

Branding,

There are three social media rules to follow:

Understand your audience,

Well-made content,

The right delivery channel.

Only by mastering these three points,

The operation of social media can be carried out smoothly.

It's worth noting that

The same is said of this set of social media laws

For Instagram's upcoming new features. 

When you're ready,

Let's wait and see

Let's get the new features online!