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1, Burger King: World Peace Day MarketingIn August, Burger King ran a full-page ad in the New York Times and the Chicago Tribune, the newspaper where McDonald's headquarters are located, shouting to McDonald's: "If we don't shake hands and make peace, launch a McWhopper burger on World Peace Day?" McDonald's president Steve Easterbrook, however, rejected the idea on Facebook, calling it a "wonderful idea" that "should not be compared to our competitive relationship with a brutal real-world war." On September 21st, however, even if McDonald's didn't participate, Burger King's appeal drew an "olive branch" from friend Denny's, which ended up in a limited 1,500-serving Burger Express in Atlanta, along with Burger King's Fort, Denny's Bacon, Wayback Burgers' Wayback Classic Burger, Krystal's Cheese, and Giraffas' Brazilian-style grilled meat.

DoMarketing reviews:In the 2014 World Cup marketing, the most impressive to the small editor is BMW, Mercedes-Benz linked to the social marketing of the "We are one team", the first BMW released: "To friendship, for Humvees, cheer!" German chariots coalesce faith in a cape. At 0:00 tonight, #We are oneteam to the pinnacle! Mercedes-Benz, after which the Mercedes-Benz official micro-posted: "A total of the lamp, together, with the in and out!" German chariot two strong swords refer to the former enemy. Sleepless tonight, #We are one team... shining! BMW China. Then when Germany won, the two teams quickly updated the text, BMW issued: "Goodbye Jianghu, meet is also the opponent of the Mercedes-Benz", while Mercedes-Benz issued: "the flag opened to win, the joint effort to the end!" BMW China.

This time Burger King's call for McDonald's air marketing, and the latter's refusal can not help but say that the loss of a bundled marketing opportunity, such as users used to A and B in the middle of the tear, but the occasional union between A and B can bring greater attention, which is why users on Facebook have expressed disappointment with McDonald's, but it isDenny's hitchhiky marketing is commendable.

2. Honda: Advertising FilmsHonda placed a two-minute ad called "Paper" during the NFL Live, produced by the creative agency RPA, because it was an animated ad of 3,000 illustrations designed to show that "Honda is not just a car manufacturer, it's an innovative high-tech company that produces quality products." "

DoMarketing reviews:Animated ads by 3,000 illustration groups, which show honda's history and product changes, are really cool and great, so that advertisers not only don't hate it, but also like to share it, don't you think?

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