Marketing Intelligence . . McDonald's marketing misstaffes Honda 3000 illustration synthetic ads
In August, Burger King ran a full-page ad in the New York Times and the Chicago Tribune, the newspaper where McDonald's headquarters are located, shouting to McDonald's: "If we don't shake hands and make peace, launch a McWhopper burger on World Peace Day?" McDonald's president Steve Easterbrook, however, rejected the idea on Facebook, calling it a "wonderful idea" that "should not be compared to our competitive relationship with a brutal real-world war." On September 21st, however, even if McDonald's didn't participate, Burger King's appeal drew an "olive branch" from friend Denny's, which ended up in a limited 1,500-serving Burger Express in Atlanta, along with Burger King's Fort, Denny's Bacon, Wayback Burgers' Wayback Classic Burger, Krystal's Cheese, and Giraffas' Brazilian-style grilled meat.
This time Burger King's call for McDonald's air marketing, and the latter's refusal can not help but say that the loss of a bundled marketing opportunity, such as users used to A and B in the middle of the tear, but the occasional union between A and B can bring greater attention, which is why users on Facebook have expressed disappointment with McDonald's, but it isDenny's hitchhiky marketing is commendable.
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