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Our advertising circle, Intelligence, has finally met you again. In the past two weeks, many major events have taken place at home and abroad, including the convening of the Third Plenary Session of the 13th Central Committee, the 90th Academy Awards, the death of Hawking, and the death of fashion guru Givenchy. These big events have also affected the advertising world more or less, and look at some of the cases worth remembering over the past two weeks.

For example, what's new in the advertising world these times:

Chanel opened a games hall in Tokyo

The 90th Academy Awards, "Water."

the biggest winner

The People's Daily shook the world with Chinese

For example, the successful marketing scenarios you should know:

McDonald's filmed a "McDonald's version on the tip of the tongue."

China" to create a new way of local marketing

Gucci tells you about his post-humans with a show

Worldview.

The People's Daily shook the Chinese minute

It's no longer the "traditional media" we think it is.

For example, the dry goods you should know:

Amazon - Built to create consumer demand

The brand of the future

DIESEL - not only jeans, but also one

A worldly attitude

What exactly is Big Creative Intelligence?

Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.

This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )

What can I see in Big Creative Intelligence?

Big Creative Intelligence is divided into four columns:

【Cover Story】

Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.

Editor's Undercover

The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!

Let's have some snacks! 】

Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!

"Any door"

What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.

To get all of the above, you just need to...

Actually, you don't have to do anything,

Because we areFree.Issue!

How often does Big Creative Intelligence come out?

Half-monthly issue, January two issues!

How can I get a positive issue?

1、You can reply to the keyword Intelligence in the Big Creative Public Number to get the download address;

2、You can alsoClick on the Gold Member in the menu bar in the Big Creative Public - Get In-Circle Intelligence for Free,to obtain a download address;

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