Is McDonald's worth a million dollars?
Some time ago
McDonald's and Golden Rewards co-launched one on Weibo
"Good Creative Value Millions" brand creative proposition contest
The first prize is 1 million
At present, there are 5 advertising companies in the top 5 works
In these five short films
Personally, I prefer the following 3 (ranked in no order)
It's worth a few minutes of reading it
You are not a qualified man
This simple action can be judged
The action that all the world's great men do
The little girl with her toes wearing makeup in the mirror
A little boy in a wheelchair with a basketball in his arms watching someone else play
The little boy who rushed to the classroom but fell into the rain
When the big people are facing these children
all selected the same action
There are two scenes in TVC that almost make me cry
One is that the big people who play ball see the boy in the wheelchair look lonely
Squatting down and the boy in the wheelchair clapping
There was an instant big smile on the boy's face
The other little boy was late for school
In a hurry to the classroom
Accidentally fell into the rain
The teacher stood outside the classroom
He thought the teacher would blame him for being late
grievanced to stand in place
I didn't expect the teacher to just squat down
Pull out his handkerchief and wipe the sweat off his face
The boy smiled
Turn around and leave and look back
The advertisement didn't make a big point
It's about picking up a little action we take on a child in life
to convey McDonald's "love at the same height" brand spirit
TVC's BGM is Love, at the Same Height.
A mysterious man broke into McDonald's at night
In the face of McDonald's little sister, but the words are endless
What's he trying to do?
I can't hold back
The beginning of a suspense drama
News of the disappearance of a human being is being broadcast on TV
A mysterious man stood at the window
He put on his hat and mask
Go straight to McDonald's
When McDonald's little sister asked him what he needed
His nervous words were endless
Just when you thought he was trying to tell the public but was too shy
Next to a thick little brother really can't watch anymore
Pulling the man to the McDonald's buffet ordering machine ordered a children's package
The mystery man's target was not McDonald's little sister
It's the "difficult" children's package
What's so shy about it?
The children's package is for us adults
┗( T﹏T )┛
If you think life is easy
There must be someone behind you carrying the weight
He followed her secretly for more than ten years
Help her catch the football flying behind her
Scare off the ferocious stray dog
Block the speeding car
it was all quietly dissolved by him
There is no voice in her world
But there's such a patron saint.
The short film may have been inspired by Longying's "Sightings."
She said the fate of parents and children
Is to keep watching their backs fade away
Although the picture of McDonald's in the back feels a little disco against it
But the narrative structure is still quite impressive
Due to video upload restrictions
The other two short films can be viewed on Weibo by searching for "Creative Win Millions"
Let's talk in the comments
Which ad do you like?
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look