Typically, between Facebook and Instagram, most brands prefer Facebook for marketing, based on facebook's broad user base. But Instagram, a fast-growing social platform, has become increasingly competitive after it was acquired by Facebook Inc.SoWho is better suited to marketing between Facebook and Instagram? For this, byThe contrasting infographics collected by selfstartr.com are a vivid and interesting proof that Instagram is better suited for brand marketing.

Instagram's natural reach is increasing year by year, and Facebook is the opposite

· Facebook's natural reach rate was 11% in 2012 and fell to 4% in 2013. In 2012-2015, the natural touch rate declined by 63% overall.

· Instagram's natural reach has increased year by year, from 13 percent in 2012 to 28 percent in 2015, an overall increase of 115 percent. In addition, we can see that Instagram's natural reach grew rapidly in 2014, probably thanks to the opening of its ad purchases in 2014.

Instagram users are more engaged

· Facebook users habitually stay away from Brands, with only 32% of users regularly interacting with brands. Many users find marketing post annoying.

· Instagram users are more likely to "embrace" the brand. 68% of users often interact regularly with brands.

· On instagram, the average follower is 58 times more engaged than Facebook.

Facebook's marketing market is already crowded

Facebook is known to be the world's largest social media platform, with the largest number of users. Facebook is also a gathering place for marketers. Ninety-three percent of marketers use Facebook for marketing, while only 36 percent use Instagram. It's fair to say that Facebook is close to full, and Instagram still has a lot of room.

Instagram can reach 100% of its followers

Brand marketing posts on Facebook's platform may only be seen by 6% of followers, while post on Instagram can be seen by 100% of followers. Because once an Instagram user decides to follow a brand, they indicate that they are willing and willing to receive marketing ads for that brand.

Followers on Instagram are more valuable

Profit is the ultimate focus of the major brands. The average order value for Facebook users is $55, while the average order value for Instagram users is $65Dollar.。