In order to promote search ads Google wants you to be able to use apps without downloading them
Beijing time on the morning of November 19th,Google.A new technology launched Wednesday that allows users to search and use mobile apps without downloading them, further expanding their search advertising business into smartphone platforms.
With the new technology, Google will host some apps on its own servers and then display the content via interactive streaming video. Search results can display a "deep link" to the app's content. Users can do many tasks such as booking a hotel by swiping or clicking a button.
It's the latest move by Google to overcome the huge challenges of the smartphone market, with users spending much of their time using the app longer than browsing the web. Google's computers have difficulty retrieving information from these apps and can't provide reliable search results, which is the foundation of its search ads.
Google has tweaked chrome in recent months to make mobile apps look closer to the app and work with itFacebookAn agreement has been reached to search for some content within its social networking apps.
"Google Search needs to retrieve in-app information like a search site." Noah Weiss, director of product management at Thefoursquare, a check-in app and a former Google employee, said.
The technology is currently only available for Android phones and must be used on high-speed Wi-Fi networks, which use more bandwidth because the app content is shown via streaming video.
The initial release will include nine apps without mobile sites: HotelTonight, Weather by MacroPinch, Chimani, Gormey, My Horoscope, Visual Anatomy Free, Useful Knots, Daily Horoscope, and the New York Subway System. A Google spokesman said the partnerships were technical and did not involve pecunial interests.
The technology can be significant for app developers, who previously had to embed a special set of software code on the site to allow Google to retrieve its own apps.
Scott Huffman, Google's vice president of engineering, said: "It can be important because it makes apps as easy to retrieve as websites right away. "
Mr Hoffman says users come to Google looking for answers: "They don't want to think about whether the information they need is in an app or whether it's worth downloading." They just want information. "
Mr Weiss says apps themselves can benefit from this pattern, such as making scrolling smoother and storing payment information - and avoiding the hassle of downloading and setting up apps.
The technology comes from Agawi, which Google acquired in 2014, a startup that uses streaming technology to promote mobile games. To provide users with a smooth experience, Google uses the company's large data center, which is responsible not only for streaming content, but also for responding immediately to the user's touch and swipe.
Mr Hoffman said there would have been Caton on the rolling screen before. Engineers found that Google's servers stream video at slightly different rates than mobile phones, so they have to be synchronized to achieve the same smooth rolling screen as a home application. (Book)
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look