In the past, when we used Google ads, the form of ads displayed on Google search results pages was mostly in the form of text.

For e-commerce sellers, this display has several drawbacks:

1, pure text advertising form lacks the attraction to promote consumer action.

2, lack of the necessary e-commerce information: pictures, prices, promotions and other elements that can arouse more interest in buying.

So.What is a Google Shopping ad：

Google Shopping Adsproduct listing ads (PLAs)，It's a product-based Google campaign that spans Google search results and shopping pages.

For e-commerce sellersThere are several very important reasons why you use Google Shopping ads：

1, the display of ads in Google search results page at the top of the most prominent position.

2, the advertisement directly shows the product's picture information.

3, the advertisement shows the necessary e-commerce information such as: price, comments, promotional information, parcel information and so on.

4, Google Shopping ads combined with search ads and display ads features, that is, ads do not need to set keywords Google can automatically match keywords based on product data to show below keyword search results.

5, in the form of product content to improve the conversion funnel top level of e-commerce purchase interest.

6, digitally, foreign research reports show that 60% of search ad clicks come from Google Shopping ads, and Google Shopping ads conversion rate is 26% higher than text ads conversion rate, but also 23% lower click-through cost than text ads.

7, for brands, in addition to brand text advertising, Google Shopping advertising should also be the first choice. Because the advertisement itself will also display brand information, in addition to the form of display, the location of the display is very attractive to consumers to understand the brand.

In addition, Google Shopping ads are optimizedIn fact, it is very convenient, do not have to optimize the text, keywords or something like text advertising, only need to do a few points to optimize:

1, product information (Product Feedoptimization. New information such as promotional prices, parcels, etc. Many tools, such as Shopify's app, make it easy to set them up.

2, bid strategy. Just choose and come up with the desired goal.

3, you can adjust Google Shopping ads for smart shopping campaigns. This is a sub-series of Google Shopping ads, which are used by businesses that don't bother to operate and want to have very good results. More configuration steps have been optimized. It's amazing.

Studies have shown that consumers search for e-commerce on Google primarily to find the right items, or to find enough reasons to persuade them to buy them. And 88 percent said direct product content played a very important role in their decision to buy a product.

By the way, when the Google Shopping ads we use have successfully attracted consumer interest, don't forget to do enoughIn-site work：

1, through a wealth of content, in line with the positioning of the page design to tell consumers our brand, product value.

2, more incentives for preferential information.

3, reasonable and clear after-sales service and timely customer service.

That's the value of Google Shopping ads. In short, whether it's brand display or e-commerce retail, Google Shopping ads are worth a try.