If the outbreak eliminates some of the advertising labels, will you have fewer competitors?

Run Tianzhi . . . click on the image for more information

The impact of this outbreak on advertising labeling companies is undoubtedly enormous. Recently, many enterprises ushered in the start of the day, but many weak anti-risk enterprises, may face the risk of failure, and then have to withdraw from the industry.

But did your competitors really decrease after the outbreak? This question also needs to be treated rationally!

Are your opponents really getting smaller?

It has to be admitted that the impact of the outbreak has been almost devastating for small micro-enterprises. Advertisers who can't get through the past are turning plant to equipment in an effort to minimize losses. So some people are optimistic that after the outbreak, the number of competitors must be less, in fact, not necessarily.

We must be clear that in this crisis, the first to phase out the enterprise, most of the viability and competitiveness of the low,And the sooner companies are eliminated, the less competitive they are.Even without the outbreak, the survival of these companies is worrying and cannot be a real competitor.

Therefore, those who can survive the advertising people, don't be happy too early, this time will indeed eliminate a lot of less competitive peers and rivals, but the rest, generally strong, strong immunity, strong capital chain of enterprises, these enterprises are the real competitors.

Your opponent may be getting more and more

February 15, under the outbreak of Sinopec official Xuan began to sell vegetables, and hit an advertisement: "do not get out of the car do not open the window, one click to the trunk", which poked a lot of users pain point, in a short period of time to get a lot of exposure and attention.

Perhaps many advertisers don't pay attention to such incidents and think it's not directly related to them. But as a business owner, you can't ignore the business trends behind them, predictably:After the outbreak, we will usher in a truly borderless era of borderless scuffles.

In the advertising industry, in fact, Alipay has begun to act! Search for creative posters on Alipay and get hundreds of design templates for free.The font and background of the template can also be changed at will, and the designed poster can also be saved to the album.What's more, Alipay also launched a 9.9 yuan package mail-to-home service, greatly saving customers their own running erythromat to the printing shop printing big trouble.Although the design template of the poster is limited, it must have an impact on the advertising industry.

At this level, your competitors may be getting more and more.

"Dangerous" "machine" coexists

Whether it's SARS in 2003 or the new crown pneumonia outbreak in 2020, it's hitting industries, especially small businesses. HoweverThe "dangerous" "machine" coexists.

SARS period, in addition to the achievements of Taobao, JD.com and other e-commerce giants, TATA Wooden Gate is also in the hard-hit areas from a workshop company into a well-known industry enterprises, only because but did the right thing:

The first is to arrange for full training, familiar with product knowledge and sales knowledge.

The second is full marketing, launch all dealers, all the guide and store manager, to the relatives and friends around the recommended products.

The third is a comprehensive line, TATA wooden door from offline comprehensive transformation line, in the forum and QQ to do marketing, do activities, for the end store drain.

These three initiatives, for today's new crown pneumonia outbreak under the enterprise, there is still a great reference role, coupled with the rapid rise of various types of short video and live broadcast platforms, this outbreak can bring to the advertising logo industry what opportunities, you advertising people may wish to think ahead.(Image source network, copyright owned by the original author, if copyright is involved, please contact us to delete in time)