How do I properly spit out competitors in an ad?
The following article is from Reading
The history behind the encyclodedi and literature of daily life, the cold knowledge in the depths of hot spots. Use light humor, interesting way to rise together posture, positive three views.
Shopping malls such as the battlefield, with the industry for each other's competitors in their ads have a lot of cases of mutual play, pinching a lot, to the audience to bring the "love and kill" feeling, no less than the main character in the blockbuster. Today, the big companies are in love with each other.
Of course, old enemies don't eat dry food either
To talk about the advertising war, how can you be less like to take money to smash the rich can not masturbate yiduiread of the major car brands?
BMW advertising: Mercedes-Benz can be very happy, provided that Mercedes-Benz is full of BMW.
Or the "militant" BMW launched an advertisement, when the Jaguar hit the BMW, the head of the iconic leopard also turned around and ran away.
Audi, congratulations on winning the 2006 South African Model of the Year! Bless BMW from the 2006 World Model of the Year winner. What do you mean: South Africa's Model of the Year? What a ghost, weak explosion.
On Audi's side, the advertising department immediately responded to BMW as the sixth consecutive winner of the gold-rich Le Mans 24-hour endurance race in the racing world: congratulations to BMW on winning the 2006 World Car of the Year - from Audi, a six-time Le Mans 24-hour endurance champion.
Two big brothers came out to fight, and came out with a little brother Subaru. Both big brothers are great! Blessings from 2006 International Engine of the Year winner Sbaru.
How many people are inexplicably surprised that Starbucks has to use the Italian term "tall, grande, venti" to refer to coffee cups? Canadian coffee chain Second Cup quipped about Starbucks in its own ad:
The tree is in the air, and it's not vegetarian to target Starbucks' competitors:
Diet Coke nailed billboards outside Starbucks stores: Who has time to wait for a cup of coffee this year?!
Opponents between the scolding of the ads are really much, those two Cola, the electronics industry of those bulls, back and forth abuse can always make as God's consumers happy.
But in many places and areas of the world you don't know about, the ad war of swearing is also going on brilliantly and quietly:
Jet Airways, India's biggest airline, played a billboard saying: We've changed. Kingfisher Airlines immediately put a sign on it: We forced it to change!!
Author of the article:Zhang Xiaoying
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