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IBM has announced another acquisition. Today, IBM announced that it will acquire Aperto, a digital advertising company from Berlin. Aperto will be part of IBM's Interactive Experience division. Not long ago, IBM Just announced the acquisition of another digital marketing company, Resource/Ammirati of the United States.

Last week, IBM completed its acquisition of Weather Company to strengthen Watson's big data and artificial intelligence businesses. Similar to previous acquisitions, IBM The financial terms of today's deal have not been announced.

Aperto will bring customers in Europe to IBM, such as Airbus, Volkswagen and Siemens. These customers already use Aperto in website and application development, as well as in large digital strategic projects services.

At the same time, this will help IBM further strengthen its relationships with large enterprise customers. These customers may have worked with IBM on other IT services and consolidation projects There has been cooperation. If some companies are currently working with Aperto on front-end projects, they may consider working with IBM in the future.

IBM is developing partnerships with companies such as Apple, so it may need more expertise and talent in developing mobile apps and other digital experiences. Acquisition of Aperto It will also help in these areas.

In addition, IBM is developing its own advertising business, and the acquisition will advance that. IBM claims that IBM Interactive Experience is already the world's largest digital advertising company. Even WPP Advertising giants such as Yangshi have made a series of acquisitions, while big consulting firms such as Accenture are developing their own digital advertising businesses, but that is not surprising given the fragmentation of the industry.

Paul Papas, global head of IBM Interactive Experience, said: "IBM Interactive Experience is a global market leader in experience design. This industry is emerging and becoming an essential element of the overall corporate strategy. We are honored to welcome you Aperto and look forward to reshaping the future of the industry and digital innovation with our customers in Germany and elsewhere. "

For now, IBM's acquisition appears to be for both Aperto's customers and the company's employees.

"We're proud to be at the forefront of digital innovation," said Dirk Buddensiek, Aperto's CEO. 20 in the industry Years later, we are excited to join IBM Interactive Experience, the world's largest digital advertising company, to continue our work. Ibm. The Interactive Experience division has the talent to drive transformation in the cognitive world and is leading the way in cloud computing, mobility, and data analytics. This will open the door to multiple opportunities for our team and our customers. "

It is unclear whether Apdrto received external investment prior to the sale. Unlike many startups, digital advertising companies often make money at the beginning, so they don't need financing to grow on their own.

IBM said the deal is expected to close in the first quarter of 2016, and that the deal will require a regulatory review and other conditions.

(Source: Sohu IT)