How to optimize your Facebook ad delivery and layout
When we do Facebook, what are your advertising goals? How can I get the most out of my results at the lowest cost? That's what we care about
There are a number of factors that can affect the ROI of Facebook ads, and there are definitely a few important points about the goal of Facebook ads, delivery and layout optimization.
Facebook Ads Run so you have more control over how and when your ads appear to your target audience!
Next, we'll talk about itThe question of Facebook's ad serving, scheduling, and typography, which I hope will help you, will you learn anything in this article?
What is Facebook Ad Delivery Optimization?
What are the different options for Facebook ad serving?
How do I optimize your Facebook ad serving?
What's the difference between standard and accelerated ad serving?
How do I set a custom delivery scheduling?
What are the differences between different Facebook ad places?
Next, we will answer the above questions in detail
What is Facebook Ad Delivery Optimization?
Facebook Ad Delivery Optimization is designed to help Facebook better understand your campaign goals. Through the optimization of ad delivery, you are subconsciously telling Facebook what you expect the ad to do and who should see your ad
Once you're set up your budget, you can optimize your Facebook ad delivery during the campaign setup phase.
For example, if you want to optimize your Conversions campaign, Facebook will run your ads to those who are most likely to convert when they see them.
Facebook's ad delivery optimization type
Depending on your campaign goals, Facebook will let you choose between different ways to optimize your delivery.
For example, selectThe number of people covered"Campaign goals when you can get fromChoose between two delivery optimization methods: reach and presentation.
Campaign goals: Brand awareness
Delivery optimization options:
Brand awareness
The number of people covered
Campaign goals: Reach
Delivery optimization options:
The amount of presentation
The number of people covered
Campaign goals: Traffic
Delivery optimization options:
Link clicks
The amount of presentation
One-day independent coverage
Campaign goals: Post interactions
Delivery optimization options:
The amount of presentation
One-day independent coverage
Post interaction
Campaign Goals: Page Likes
Delivery optimization options:
Home likes
Campaign goals: Campaign response
Delivery optimization options:
The amount of presentation
One-day independent coverage
Post interaction
The active response
Campaign goals: App installs
Delivery optimization options:
Link clicks
The amount of application installation
Campaign goals: Video views
Delivery optimization options:
One-day independent coverage
Video views
Campaign goals: Lead development
Delivery optimization options:
Develop prospects
Link clicks
Campaign goals: Conversions
Delivery optimization options:
Link clicks
One-day independent coverage
Conversions
The amount of presentation
Campaign Goals: Catalog Promotions
Delivery optimization options:
The amount of presentation
Conversions
Campaign goals: Store visits
Delivery optimization options:
Link clicks
The amount of display
One-day independent coverage
Store visits
How to optimize your Facebook ad serving
Whenever you optimize your ad delivery, Facebook maximizes your ad budget to reach as many potential audiences as possible. If you optimize for link clicks, Facebook will show your ads to the target audience you're most likely to click on, and so on.
An important principle of ad serving is: "The best thing to do is to choose a campaign goal that is closest to your goal." In this case, you can also choose the best way to match your ad.
If you want people to convert on your site, choose a conversion target.
If you want people to install your app, select the app installation target.
If your goal is to collect new leads, select a conversion or lead goal.
If you want people to download your eBook and become a potential customer, select campaign targets developed by potential customers.
Speed ads and accelerate ad delivery
Here's another advanced Facebook ad delivery strategy you should know about: accelerating ad serving. When you create a new Facebook campaign, you can choose from two types of ad serving
Author: Traffic China
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