When we do Facebook, what are your advertising goals? How can I get the most out of my results at the lowest cost? That's what we care about

There are a number of factors that can affect the ROI of Facebook ads, and there are definitely a few important points about the goal of Facebook ads, delivery and layout optimization.

Facebook Ads Run so you have more control over how and when your ads appear to your target audience!

Next, we'll talk about itThe question of Facebook's ad serving, scheduling, and typography, which I hope will help you, will you learn anything in this article?

What is Facebook Ad Delivery Optimization?

What are the different options for Facebook ad serving?

How do I optimize your Facebook ad serving?

What's the difference between standard and accelerated ad serving?

How do I set a custom delivery scheduling?

What are the differences between different Facebook ad places?

Next, we will answer the above questions in detail

What is Facebook Ad Delivery Optimization?

Facebook Ad Delivery Optimization is designed to help Facebook better understand your campaign goals. Through the optimization of ad delivery, you are subconsciously telling Facebook what you expect the ad to do and who should see your ad

Once you're set up your budget, you can optimize your Facebook ad delivery during the campaign setup phase.

For example, if you want to optimize your Conversions campaign, Facebook will run your ads to those who are most likely to convert when they see them.

Facebook's ad delivery optimization type

Depending on your campaign goals, Facebook will let you choose between different ways to optimize your delivery.

For example, selectThe number of people covered"Campaign goals when you can get fromChoose between two delivery optimization methods: reach and presentation.

Campaign goals: Brand awareness

Delivery optimization options:

Brand awareness

The number of people covered

Campaign goals: Reach

Delivery optimization options:

The amount of presentation

The number of people covered

Campaign goals: Traffic

Delivery optimization options:

Link clicks

The amount of presentation

One-day independent coverage

Campaign goals: Post interactions

Delivery optimization options:

The amount of presentation

One-day independent coverage

Post interaction

Campaign Goals: Page Likes

Delivery optimization options:

Home likes

Campaign goals: Campaign response

Delivery optimization options:

The amount of presentation

One-day independent coverage

Post interaction

The active response

Campaign goals: App installs

Delivery optimization options:

Link clicks

The amount of application installation

Campaign goals: Video views

Delivery optimization options:

One-day independent coverage

Video views

Campaign goals: Lead development

Delivery optimization options:

Develop prospects

Link clicks

Campaign goals: Conversions

Delivery optimization options:

Link clicks

One-day independent coverage

Conversions

The amount of presentation

Campaign Goals: Catalog Promotions

Delivery optimization options:

The amount of presentation

Conversions

Campaign goals: Store visits

Delivery optimization options:

Link clicks

The amount of display

One-day independent coverage

Store visits

How to optimize your Facebook ad serving

Whenever you optimize your ad delivery, Facebook maximizes your ad budget to reach as many potential audiences as possible. If you optimize for link clicks, Facebook will show your ads to the target audience you're most likely to click on, and so on.

An important principle of ad serving is: "The best thing to do is to choose a campaign goal that is closest to your goal." In this case, you can also choose the best way to match your ad.

If you want people to convert on your site, choose a conversion target.

If you want people to install your app, select the app installation target.

If your goal is to collect new leads, select a conversion or lead goal.

If you want people to download your eBook and become a potential customer, select campaign targets developed by potential customers.

Speed ads and accelerate ad delivery

Here's another advanced Facebook ad delivery strategy you should know about: accelerating ad serving. When you create a new Facebook campaign, you can choose from two types of ad serving

Author: Traffic China
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