How to create a Facebook campaign
This is inFacebook adsGetting started with the first of the guidesSection 3，You will know:
What is.Facebook ad managementThe device?
How to use itFacebook ad managementThe device?
How do I create a Facebook campaign?
Ready to create your first campaign? Let's get started!
Facebook has two ad managers:
Ad managementdevice (Ads Manager）
Super Editor (Power Editor）
Both tools are free. If you're just getting in touchFacebook ads, meIt is recommended that you use it in ad manager. Because the super editor is a more complex tool for managing large campaigns. Ad agencies and enterprise-class advertising accounts are only used.
In.Facebook Ad ManagerYou can:
Create new ad groups and ads
Manage Facebook ad bids
Target different target audiences
Track campaign performance
There are three ways to access the ad management system:
Click the drop-down arrow in the upper right corner of the Facebook page, and then select Manage Ads in the drop-down menu.
Use.Facebook's ad management system movesaccess and manage campaigns from anywhere. Url:facebook.com/business/news/ads-manager-app
Look at this image below and you'll learn more about the features of Ad Manager.
However, I suggest you explore the features of Ad Manager yourself, click each button to understand, try to operate, you will find more features. In the navigation menu in the upper left corner of the screen, you can see some important tools, each of which you click on to see.
I'd like to tell you before I start creating adsFacebook's ad structure。
Choose an ad target at the campaign level (you can only select one ad goal) to easily perform performance measurement and optimization. Think of this level as a container that can contain several ad groups that exist to make it easier for you to manage your ads better.
Ad Group (Ad set)
Setting target audience targeting, targeting, budgeting, bidding, and delivery periods at the ad group level can include several ads, and you should also know that Ad set is best suited for A/B ad testing, setting only a single variable in each ad group to compare and optimize your campaign.
Creative Advertising (Ad)
This is the smallest unit in the ad creation process, using different images or text or URLs for each ad, allowing the ad to appear visually in front of the audience.
The whole process is so fluid that you don't feel like you're editing at any level. So from this point of view, creating a Facebook ad is very simple.
Okay, now let's move on to the topic.
First, make sure you've selected Ad Manager in the top left menu. Then, click in the upper right corner of the pageCreate an ad button.
NextFacebookwill guide you through creating your ad. All you have to do is select and add ad meso and images.
Step 1: Select your campaign goals
FacebookThe goal of the campaignThere are three main categories:
Brand awareness Awareness
Brand awareness Brand awareness to people who are more likely to spend more time browsing your ads
The number of people covered Reach to reach as many users as possible
Purchase intent To Take
The amount of access Traffic to promote to users who are more likely to visit a destination location (website, etc.).
Participate in the interaction Engagement, which promotes to users who are more likely to interact, including likes, comments, shares, event responses, and more
The amount of application installation App installs, which are popularized to users who are more likely to install apps
Video views Video views, which are popular with people who are more likely to watch videos
Lead development Lead generation to collect lead information from interested users
Action transforms Conversion
Conversions Conversions, which is rolled out to users who are more likely to generate conversions, including actions added to shopping carts
Catalog promotions Catalog sales, which automatically display catalog items based on your target audience
Store visits Store visits, promoting multiple stores to nearby users
How do I choose a campaign goal?
FacebookWhy the first step is to let you make a goal choice, because once you've identified your ad goals,Facebook will decide what to useAd formats, bid options, and auto-optimized directions.
We recommend that you choose the right campaign goal for your ultimate purpose. Most of the time, this goal is the amount of conversion. However, if your ultimate goal is to increase brand awareness, choose"Brand awareness"Goal.
Choose the right oneFacebook's target audience, for the ultimate effect of the ad is very important, we will be in the first4Section detailed.
Step 2: Name your campaign
There is no need to explain this...... Over here.Here's a trick to share: Don't forget to add a date when naming, or you won't be able to tell what a name corresponds to.
Step 3: Build a target audience
You have three options:
Create a new Facebook target audience
Use saved audiences
Select beforeAudience ManagerCreate a Custom Audience. Note that you can't create a new Custom Audience directly here, you can only select an existing Custom Audience. If you want to create a new Custom Audience, goAudience ManagerCreate.
Step 4: Set up your ad to appear
Facebook's ads appear in the following ways:
Facebook streams, including mobile and computer ends (Facebook News Feed)
Facebook Home page on the right
You have two options:
Choose Automatic placement, which means Facebook will automatically help you choose and optimize your delivery location
Choose Edge Placement, which is where you choose to launch
How do I choose a Facebook ad location?
If you've just come into contactFacebook ads are recommended for youAutomatic ads.However, if you want to get the flow to your PC-side website, please desellowMobile Newsfeed，Instagram，和Audience Network。
Step 5: Set your ad budget and bid
This is another very important topic, too long, not here to unfold, in the firstSection 6 is dedicated.Now, let's move onThe rest of the Facebook campaign.
Step 6: Create a Facebook ad
This is the last step in a common ad, choose the right oneFacebook ad typeJust insert your ad images and your paper.You can choose an existing Facebook Page post, or you can choose to create a new ad type.
Given the knowledge point comparison system for Facebook's advertising types, the length is longer and will be explained separately later.
Are you ready for the long journey?
Now you've got a rough understanding of creationFacebook campaignsStep by step, let's take it a step further and learn more about how to choose the right type of ad and create a successful campaign.For more information, please see Next Breakdown.
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