How do I promote a company or product on Instagram?

Many businesses feel pressured to exist on every social media platform, and they sometimes forget strategies.

Since Instagram is very different from other popular social networking sites, it requires different marketing strategies.

So how do we promote companies or products on Instagram? There are four areas involved:

The purpose and positioning are clear

Find your target audience

Market competitor analysis

The scheduling and publication of the content of the post

The purpose and positioning are clear

What we create accounts for: promote products and generate sales. Find a specific buyer above, is B2C's individual buyer or B2B's corporate buyer, determine whether they are selling products or services.

Sell services as far as possible to show their own services, to promote the turnover rate.

Everyone's purpose and positioning on Instagram is different, some people want to make deals directly on it, some people just need an Instagram exposure, increase the discussion of fans, and thus increase brand awareness.

Find your target audience

Before you start marketing on Instagram, identify the audience you want to reach.

Don't forget to consider factors such as age, region, gender, income, interests, motivation, and pain points.

You can view popular events and interests topic tags related to your business, see who is using and using them, and view their profiles. You can also view competitors' followers. Instagram makes it easy to define your audience.

After we've determined our purpose, we'll start looking for the target audience and make sure you're B2B/B2C.

If you're a B2B seller, you need to follow a large number of business accounts in the same industry and email them on Instagram.

If you're a B2C seller, do a good job of user portraits and data analysis, as well as getting to know Instagram and identifying your audience.

Jump out of the domestic thinking, to look around the world, to consider more user attributes and product possibilities.

Market competitor analysis

After you've identified your Instagram audience, conduct a competitive analysis to see what other marketers in your field are posting.

If you already know your competitors, check their Instagram profiles first.

If not, search for terms relevant to your business and industry to find similar accounts.

Take a quick look at the accounts to see which posts are getting the most engagement, which popular tags they're using, what their titles are, how often they're being posted, and how fast they're growing.

When observing competitors' content, be aware of any opportunities they may miss.

B2B users can refer to big brands, analyze or refer to competitors' promotional strategies, including analyzing hashtags and comments on their posts, to learn how to operate.

The scheduling and publication of the content of the post

Think about what kind of post you want to post, determine the scheduling of postings, these depend on different account attributes and different product attributes.

Keep dynamic updates, it is recommended to keep the content quality and frequency of posts at the same time to win by volume, if the post rate is too frequent, and post too many posts without quality, will also be determined by Instagram as a marketing number, so it is also important to control the rating of posts.

WP Garden Conclusion

Because the users on Instagram are from all over the world, aesthetic differences are inevitable.

It's recommended to check out the top posts recommended on Instagram.

Regular quality posts on Instagram can get more exposure to your product and increase your chances of being purchased.