Recently, Instagram introduced branded content, and online red ad posts appear in user feeds -- even if users don't follow the site.
Instagram's new feature will expand your ad audience
The introduction of the new feature marks a major change in the way net-red content is marketed on the platform.
Net-a-Go has access to a user base other than their fans, and Instagram has been given a way to cash in on the phenomenon.
According to a February study by Mediakix, an online marketing agency, 69% of U.S. marketers plan to spend most of their online marketing budget on Instagram. Until the launch of the branded content feature, Instagram could not get a direct source of revenue from the 500,000 active online users on its platform.
Debra Aho Williamson, chief analyst at eMarketer, said: "Thanks to the Instagram platform, online red marketing activity has boomed and has been growing for years. The platform is now seeking to turn such activities into a source of revenue. This can be very profitable for Instagram. "
But the question is, will Net-a-Go be as successful as it is for non-fans?
How does Instagram's red branded content ads blur the line between online red marketing and social media marketing?
In this regard, net red marketing platformHYPRChief executive.Gil Eyal said: "Brands are able to promote online red content in Instagram user feeds, which will allow more audiences to see content that is not being watched. The difference between the two is huge, digital marketing advertisers know more about users, based on the information they have for precision marketing, and net red marketing do not know the user, users can choose whether to pay attention to net red. Net-a-Go marketing is so effective because audiences pay attention to the online red they know and love. For this reason, the online red content they don't pay attention to looks like advertising content and may not work that well. "
He also said:"For most people, the net red they don't know is just ordinary passers-by."
Daniel Schotland, chief operating officer of Linqia, a popular platform, disagrees, saying: "It does blur the line between the two, but to a large extent it creates a situation where it's the best of both worlds." A brand with the same values as Net-a-Go can expand the influence of Net-a-Go, while maintaining the authenticity of Net-a-Shirt. "
(Editor: Yue Mengmeng)
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