Google has been fined another 1.5 billion euros by the European Union for its online advertising monopoly
This is the third time in three years that the European Union has punished Google, which responded that it would give rival ads more opportunities to show
Journalist Qing Wei
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On March 20, the European Union fined Google 1.5 billion euros for violating antitrust laws in the online advertising market. It is the third time in three years that the EU has imposed penalties on Google, in a sign of the EU's increased regulation of internet technology companies. Mr Vistag, the EU's competition commissioner, said Google's dominance in online search advertising had avoided competitive pressure by adding unfair anti-competitive restrictions to contracts with third-party websites that use Google's search service. This is illegal under EU antitrust rules. Google said it stopped the operation in 2016. The investigation stems from a 2010 lawsuit filed by Microsoft Corp., which was dropped in 2016.
The European Union, which is the most tightly regulated on the Internet, has been accused of deliberately "difficulting" US technology companies, and is now seen more as a model for government regulation of the over-influence of Silicon Valley's big tech companies. Walker, Google's senior vice chairman for global affairs, responded that the healthy and prosperous market environment is in everyone's interest. "We have made a series of adjustments to the product in response to the European Commission's concerns. In the coming months, we will further improve and give our competitors more opportunities in Europe. "Google currently has a very high share of the European search engine market, at about 97%. Critics say google's willingness to make concessions at such a high market share will make it difficult to encourage competition that euthan antitrust authorities like.
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It is the third time in three years that the EU has imposed penalties on Google, in a sign of the EU's increased regulation of internet technology companies. Pictured is from Vision China
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