Google Nuggets Streaming: Push Music Search Ads
Tencent Technology News August 10, search advertising is Google's pillar of revenue, Google's search advertising, has long since bid farewell to the search results on the right side of the simple text link model, began to verticalization, refinement of the development.
According to several U.S. technology media reports, Google is testing search ads for the music streaming industry, users can choose from multiple sites, choose a site to immediately enjoy a song.
In the future, when users search for music-related keywords (such as songs, albums, singers, band names, etc.), Google will display a more complete independent panel of music search results on the right, integrating detailed information about the singer, which is also a feature of Google's Map Search.
In this separate panel, Google will add an advertising area with "ListenNow" (now enjoyed) as a label that lists appreciation sites from streaming services such as Apple Radio, Beats Music, Spotify and Rhapsody, and, of course, Google's own Play Music service.
This greatly improves the ease with which search users can enjoy music, such as when searching for Beatles keywords, when they find that Beats Music and Rhapsody both offer free listening services, while Google Play charges 99 cents per song.
Music search ads will cover computer sites and mobile devices such as tablets and smartphones, according to a source.
In the past, music service providers could buy traditional search advertising products on Google, with simple text and links listed on the right. However, the new advertising products, integrated into the music knowledge map search results, can attract the attention of netizens to a greater extent.
A Google spokeswoman said the company was happy to help Internet users find legitimate sources of movies, music and other content.
The ad is said to have been tested for weeks, with a Google spokesman confirming that the new ad service, like traditional search ads, pays per click.
Google has also started advertising movies, TV shows and music streaming, search engine Land, a professional website for the U.S. search engine industry, reported in February.
Until then, Google's search ads have been going on for years, and the format hasn't changed much. Inside Google, smart glasses, Android, driverless cars, internet hot air balloons and many other forward-looking research and development projects, has not yet brought google substantial revenue, Google still needs to search for advertising, as a variety of research and development projects "cash cow."
Starting with commercial advertising, Google began to innovate in search advertising. For example, when users search for an item, Google will display more detailed information such as images, product descriptions, purchase links, etc., improving the marketing effectiveness of search ads and helping advertisers improve conversion rates.
Also in hotel searches, Google displays photos of hotels and integrates consumer reviews from external websites, allowing search users to even enter check-in dates in the booking box. Google will also display ads from multiple hotel booking sites.
The launch of Google's music search ads comes at a time when the music streaming market is becoming more and more competitive.
Earlier, Spotify and Pandora had a monopoly on the market, and since last year, giants such as Google, Apple and Amazon have entered the music streaming market, launching $10-a-month, or free-to-air ads, in line with industry practice, and apples, which are weaker in the music streaming market, have even acquired the music business of headset maker Beats through mergers and acquisitions.
The industry generally believes that the future of digital music is a month-long online appreciation (i.e., music streaming), a traditional business model for paid downloads of singles and albums that is outdated and will gradually move away from the stage of history, in fact, apple iPod player sales, as well as iTunes store digital singles downloads, are plummeting every year. (Morning)
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