The last time we discussed the security of Facebook accounts, the reasons for facebook accounts being blocked and the complete guide to solutions (favorites), this time another big problem--- How to solve the problem of Facebook's advertising accounts being blocked.

First understand a few things about advertising accounts, personal advertising accounts, Business Manager (Business Manager), agent account opening, top generation, secondary agents, followed by advertising accounts are blocked reasons and solutions, how to avoid this situation in the future.

Concept explanation

Personal advertising accounts

Personal advertising account as long as you sign up for Facebook will bring their own advertising account, you can give your website, the public page to promote. A lot of people will say that personal advertising accounts are unstable and easy to block, so I'll explain why they're blocked first.

1. The vast majority of reasons are becauseIt's a violation of advertising policyHow many people carefully studied the advertising policy before trying FB advertising promotion? Estimated that most of them are I cast dozens of hundreds of pieces to try, cast stone to ask the way, the effect is good, someone to see, I will cast a point. There are generally two scenarios:

   a. The first time an ad is blocked (shows that the ad account is tagged)

   b. After casting two or three times was sealed, and feel that the FB advertising effect is not as godly as others say ah.

   Then look up the reasons online, various articles answered to explain because the personal advertising account is unstable, to find advertising agencies to open an account.

2. Complaints and user reports。 Some people do the quality of advertising is too poor, not to say the text proportion of the situation, the content of the ad and other content of the home page is not much different, took a paragraph, and then use love clip cut to dare to advertise promotion (even some love clips of the title still exist). Poor advertising quality, resulting in an impact on the user experience, by the user complaints too much. Of course, some of the infringing products have been complained about.

3. Personal advertising accounts are indeed relatively strict。 The reason is that many do affiliate, do dropship are using FB advertising system, and some do gray and black production 薅 wool, has been fighting FB advertising system. Personal advertising accounts are naturally easier to detect. For example, you created a new account, personal page, public page has not been established for a few days, nothing perfect, on the shot on the horse, to start running ads, you said FB advertising system will not doubt you?

4. Missealed。 Missealing does exist, especially in the case of the first time it was sealed, and normal product advertisements show that it must have been sealed because of adult factors involved. Just follow the prompts to fill out the form appeal.

BM advertising account

Advertising accounts are opened through Business ManagerThe dealer opens an accountAnd.Open yourself through the BM background。

The dealer opens an account

FB agents are divided into top agents and second-level agents, the top generation has 5, cheetahs, papayas, InBever, flying books and blue labels. Regular agents will generally ask you for a business license, website and fan page.

FB Top Agent:

In the top generation there to open an advertising account is divided into self-investment and investment (some also have full trust operation services), the general model is to pre-deposit the amount to the advertising account, and then self-investment will have some online courses, materials to you to learn, the investment is to help you adjust the audience, budget, etc. , from beginning to end to help you do a good job of advertising.

Benefits: There are related learning groups, learning materials, such as FB products, advertising updates you can know the first time, which ads are illegal, some online seminar courses let you learn. Account problems, as long as it is not really a violation is quite serious words can be resolved for you, of course, some violations will be FB fine 1000 dollars, the relevant agents will also have penalties.

The top generation of these companies are either like cheetahs like the early out to sea has a certain strength, or the company's old Silicon Valley background to win the FB's Chinese agency. It is also understandable that there are special channels to contact the FB advertising department.

However, if this is the case, we all look for the top generation to open an account, why foreign trade, cross-border contacts of these few? Because the threshold is high. Less than $1000 of pre-deposit plus the minimum daily consumption of $300, each minimum top-up of $3000, or $100,000 a quarter of consumption. In the case of a trust or a full trust, there is a 10%-15% service charge.

Our small and medium-sized sellers in particular have just come into contact really can not play ah. (Once communicated with cheetah business manager asked if you have done foreign trade B2B business ah, she said yes, Sany Heavy Industry has cooperated with us.) )

So these top generations generally do not look at us small and medium-sized sellers, the main direction is in app delivery, hand travel, tools and some of the high return services (such as cash loans, financial direction, ToB direction).

Without considering the amount budget, how effective is the investment? Is there a guarantee?

No matter the operation or other services, which can guarantee the effect, can step forward to speak. Because there are many factors that do affect ad delivery, you can set a mutually agreed ROI, and then the ad optimizer will work toward this goal.

What is the level of delivery?

First of all, FB policy update content rules these are advertising optimizers must be familiar with, and second, advertising conversion is good, is to a large number of tests to get the data to summarize and can be applied to other cases. As a person it's hard to have so much money and testing opportunities. Senior ad optimizers say it's too much money to feed.

FB Secondary Agent:

Second generation there are many, Yeahmobi, Isano and so on, there are some foreign trade software providers, do FB training and so on also provide FB advertising account opening business, can also be called second generation.

Second-generation words have their own characteristics, very interesting. Some are from FB to do imitations to do jump start later turn the right way; some are docking the top generation, from the top generation to open an account to take rebates (meaning that I have so many small customers, gather less into more, advertising consumption accumulation can also reach a certain scale, so you can get advertising rebates);

In fact, strictly speaking, there is no direct title of secondary agent officially. Official website-approved and official top-level agents such as link: https://reachtheworldonfacebook.com/agency/ The companies here can be called the second generation, but in fact they are not the only ones that work with the top generation, and other companies and institutions that have the need to open accounts will also work privately with the top generation.

For example, after we love to let go of the community bigger, apply and top cooperation, I can also be called a secondary agent. The formal second generation is from the top generation to open an account, the total amount of advertising consumption reached a certain amount, you can get 4%-6% rebate and profit from it, after all, the threshold of the top generation for us some difficult to reach.

Most agents are paid to deposit funds before consumption, but there are also first consumption and then monthly close, belong to the different charging model. I would recommend this model.

Open your own account through BM

BM (Business Management Platform) is what, under what circumstances can be used, I have also explained in the video tutorial, there will be a special topic to explain this part of the content.

If your personal advertising account is blocked, you can open an account with an agent or open your own through BM. In fact, all advertising accounts, personal, agent, their own BM open, exactly the same, there is no difference, the function will not be any less.

See https://www.facebook.com/business/help/1131632722211510

The advertising account was blocked

1. Naturally, it is through the FB that you are prompted to appeal. Or fill out this form: https://www.facebook.com/help/contact/1582364792025146

2. Through the "Contact Us" button on the Facebook Business page, the click-through jump page pulls to the bottom, with two options: community and chat. Click Chat and FB's ad system to manually support the team to communicate online. Related: https://www.facebook.com/business/resources 

Attention:

1. Not all people have this function of chatting, no words to ask friends and colleagues, let them help communicate your account problems is also possible.

2. This chat room is open Monday to Saturday, 8 a.m. - 8 p.m. in Southeast Asia for teams dedicated to supporting advertisers, manual answers, shifts. Clicking on a chat will wait a while, from a few minutes to ten minutes. Be patient and keep an eye on messenger news. Most of the communication channels between advertising agencies and FB's advertising support team are the same. If there is no big problem, generally this function will not be blocked (for existing).

   After communicating questions online, get a reply to "Okay, I'll do my best to help you!" Please give me 3-5 minutes to make an inquiry. Upon enquiry, the advertising account you provided is currently marked for violating the publishing policy, I will submit it to the relevant department for review, and follow up the review progress for you, after the relevant department to give a reply, I will follow up with you by email, in this confirm that your mailbox is XXXX? "

   In the next 1-2 days you'll get a feedback reply from FB, but the funny thing is that you communicate a few questions and she'll send you a few emails, so that my mailbox is answered and swiped. At first I thought it was a failure, but then I thought it was a way to deal with performance reviews.

3. As for the agent to open an account is sealed, directly to find the corresponding business manager can be.

4. A skewed approach to personal advertising accounts. You can create a new FB small (or colleague's unused advertising account), sign up for a multi-account aspect I have in the first lesson of the note. Keep a small number, and then authorize this new ad account to use your main number as an ad administrator. Use this new ad account to advertise.

How to avoid your ad account being blocked

1. Facebook ad guide: https://www.facebook.com/business/help/337584869654348

2. Advertising policy: https://www.facebook.com/policies/ads

3. Tips for advertising: https://www.facebook.com/business/learn/facebook-tips-recommendations

4. Blueprint web learning courses https://www.facebook.com/blueprint

5. Ad updates: https://www.facebook.com/business/help/182715205255643

6. Often asked questions and suggestions: Will it be easier for the agent to help me get my account back? Can the account be blocked because of a complaint of infringement?

   A: Agents generally find accounts in the same way as our own, complaints or communication with customer service. Unless you are the kind of big factory that consumes a lot, there may be other channels of direct feedback. In addition, know the infringement, especially big brands, such as Lego, piglet Page and so on, do not touch.

   Finally, their own advertising account, how much to charge, once sealed, the money is absolutely not back. Also often pay attention to FB's advertising policy update content, this month run ads, this month out of this policy, did not pay attention to, crack, sealed, can not get back. It's no use explaining, blood and tears lesson.

Above, read through these content, learn, and constantly test and verify, is a qualified optimizer, advertising pitcher.