Dry goods . . Increase conversion rates? Facebook ads these 4 countermeasures can not be missed!
Referring to the Rio Olympics, the small editor was impressed by the opening ceremony, the budget for the opening ceremony is only one-t twice the London Olympics, one-t two-tenths of the Beijing Olympic Games, but did not disappoint everyone, it did do the host repeatedly stressed the work of half the effort. Getting the maximum return with the least investment (with a small, big) is every investor's dream, and today's editor-in-chief also introduces four ways to optimize Facebook with less effort, and the rise in fan base is not a dream
1Follow hot word click-through rates
Facebook ad campaigns Feedback on the number of visits to the merchant page, when the number of visits decreased,Merchants will immediately optimize the page andUpdate, which is understandable because no traffic and conversion rates are a waste of money and energy. So how can optimization be immediate?
The first thing to do is to evaluate the picture, text and overall effect of the planned update, using Facebook's fan feedback to be the most authentic and reliable, with paid clicks around.
A week in advance according to the budget to test the content of the page, different modifications to the content of the paid click differential pricing, for the click-through content is recommended to update immediately, for the high-click optimization to promote, the above image can be seen that the fans click high is not necessarily a high-paying popular vocabulary.
Fans get thousands of articles pushed to their phones every day, and Facebook has quite a few content pushes and updates, so it's especially important to choose hot words, which can be very effective for them, or it can be ignored directly by customers, highlighting the importance of testing the breadth and heat of keywords in advance.
To avoid being overlooked, focus on words with high click-through rates.
2Target customers with Audience Insights
Most merchants do not use the Audience Insights feature, resulting in delays in the push process. There is a large amount of fan information, so that merchants can accurately find the target audience, even if not page updates, this a lot of information is also valuable to the business.
Open the plan option at Ads Manager and you'll find Audience Insights.
For example, a merchant is selling a new type of fishing rod that searches for fishing or fish, and then uses Audience Insights to find keywords for related fishing rods that are of interest to fans, which make it easy to find customer information.
When selecting keywords, be sure to read more relevant content, fans' interest is very broad, their interest in content and associated vocabulary may be exactly what we usually ignore. Pay more attention to the associated vocabulary during the test, survey 5 to 10 related interest keywords, the business's fan base is basically determined.
3Optimize the login interface
The content of the login interface is critical:
First, customers are interested in the business page, find the target business, directly open the website link click to buy.
Second, fans interested in the business page, will take the time to understand more content of the product, even if not to buy, customer messages are very helpful to the business, fan forwarding has a well-known advertising effect.
The picture above has a detailed company description, a elegant man and a striking title, and for fans, the glamour man and eye-catching title directly attract their click attention. The quality and general title of the visible image is the key to optimizing the login interface.
90%Customers sign in to Facebook using their phones, so the size and title of the image is key.
4Test advertising words of different lengths
The prevailing view is that the shorter the word, the better, but it is not always true. The purpose of advertising is to reach the target customers, different products in different industries, the length of the advertising language is different. Testing the length of ad words and finding the most valuable words is the key to ad links.
The opening sentence of the ad word should go straight to the heart and attract fans to read the original text. Fans learn more about the success of your business's advertising.
FacebookAdvertising is not just by optimizing the page and keywords can be successful, optimization and exploration of the process so that merchants better control the trend of the entire industry and customer psychology, network optimization ultimately aims to be profitable, and strive to find the most suitable way for themselves, you can do more with less, four or two kilos.
(Editor: Ewan Yuyuanchao.)）
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