Facebook ads may seem easy, but the same budget, given to professional agencies to do, compared to amateur teams, the effect is still a certain guarantee, today share and compare the professional Facebook delivery and amateur do 6 nuances.

One: Audience/Circle:

Amateur:Divided by country, interest, gender, age, audience with your peersHigh overlap, causing the bid cost to go up in a straight line.

Professional:For the specific advantages of small and medium-sized domestic businesses, segment the population, the audience diversification, refinement. Combining existing customer data, upload Facebook to characterize the crowd, focusing on pushing upgrade products and special offers

Two: layout:

Amateur:No choice of layout, let the ads appear at will in the PC, mobile phone, tablet of the various locations, the result of thunder and rain point small, waste too much advertising.

Professional:Combined with the customer's own characteristics and the behavior habits of the audience, respectively, choose the PC side, PC plus mobile, mobile to combine, according to the right column and home page and other location characteristics, personalized selected layout, at the same time, regularly view the effect, optimization.

Three: Display frequency:

Amateur:Ignore, or ignore, the "frequency" indicator

Professional:When an ad averages more than 1.5 impressions for the same person, it's time to consider adjusting your audience, by changing your audience, extending or shortening the scheduling, so that the "frequency" is no greater than 2.Special casesNo more than 3, timely optimization of the audience adjustment, to avoid advertising cost - effective low.

Four: Picture:

Amateur:Download the image directly from the website, cut to the appropriate size with PHOTOSHOP, 1200 x 444, 1200 x 628 pixels, control text no more than 20%.

Professional:Pay more attention to let the picture reflect the productUnique.Advantages, capture "highlights". It's not just about showing what the product looks like. This part of the reason for becoming an advertising idea, it is necessary to think. For example, avoid the background color is pure white, try to enrich the color, to attract the attention of visitors, improve click-through rate.

V: Advertising tools:

Amateur:For each of Facebook's tool options, just fill it out one by one, even if you complete the task. Sometimes or directly skip individual tool options that are not important.

Professional:Get the most out of all your Facebook ad tools. For example, functional buttons such as "Buy Now" and "Register Now" in News Feed are fully used to maximize results.

The same is true for viewing data effects, both to see the overall performance of the ad (clicks, clicks, views), but also to go to the "View full report" link, to find out the behavior of the people properties, in order to make the next adjustment of the ad.

Legend:

Six: Words:

Amateur:The title and description of the advertisement are too much, too general, highly marketable, comprehensive content but lack of focus.

Professional:Refined inference - - screening - testing different words. Includes 3 key points: 1. The text is short, 2. Strong appeal - (call to action) 3. Also more important is the point of clearwhy - say why my xxx products are worth seeing, worth buying now. Otherwise, the user will not know. Although words are not as important as pictures, give your leads a positive, complete impression and interest in buying, or a willingness to learn more. Ask him to pause a hot chat with a friend to jump into your product page for the next communication.