Facebook ads have changed dramaticly?! Facebook Story ads may be the fuse
The WordStream Blog: Today, the biggest topic on social media isStory。 Users are increasingly interacting with products and brands on mobile devices, and of course, such interactions are neededInstantness, convenience and complete immersion.
Just this year, we sawInstagram Storythe number of ads in the decline, we also seeInstagram TVand the question of when and how the platform is monecured.
If you've been paying attention, you'll find outFacebookAbout.StoryThis topic blog is more of a reminder than a new announcement. Self -.5Month.F8SinceFacebookEfforts have been made to develop and publishStoriesAt the time, Chief Product Officer Chris·Cox represented himExpect.StoriesThe sharing feature will be available next yearOvertake.News Feed。
Mark.·Zuckerberg is inFacebook 2018This quote was quoted on the first quarter earnings conference call:“One of the most interesting opportunities and challenges of the next few years will beMake sure your ads are thereStorythe situation inwith inFeedas good as that。 If we don't do well enough, then as more sharing turnsStory, our business may be compromised.”
Obviously,StoryNot only thatclear change, andFacebookThe platform's future success is being combined with its ability to monyst.
Today, we'll give you a full introductionFacebook StoriesAdvertising. ——Including what they are, they're rightFacebookmeaning, as well as advertisersWhat to expect when they are actually implemented.
What is.Facebook StoryAdvertising?
FacebookSo much attentionTurn.Part of the reason for Stories is thatThe success of Instagram Stories。Zuckerberg'sIt has also been said：“If we do well, toowill get itthe real benefits。We're inInstagram is a leader, and the results so far have been in terms of product quality and business performanceNot bad.。”
Daily active users of Instagram Stories (400 millionIt's now over Snapchat（191 million）and, as for itThe early returns for Instagram Stories ads have been strong since they were officially launched in MarchNot bad.。
Technically, you can expect thatFacebook StoryThe ad looks the sameInstagram Storythe ads in are about the same.FacebookHope has been expressedAllows advertisers to re-use creatives from one format to the next(It costs more money), so if the format is really the same, you can expect itMost.15Seconds of video ads，5Seconds of image adsAnd.45Seconds of wheeled adsWedge between the stories of your friends and family.
To skip an ad, the user simply swipes to the next story. To access the destination page, the user will be inCTASwipe up.
What you need to know before the technical specifications are releasedFacebook StoriesThe most important thing about advertising is that they represent the right thingFullscreen.，Vertical.，Immersive video formatcontinuous transformation. This is how consumers interact with mobile content in the future.
StoryThe ad is rightWhat does Facebook mean?
FacebookLast week's second-quarter earnings call revealed several important things. First:FacebookRampant growth eventually slowed。18Revenue growth slowed in the second quarter of the year7percentage of high units expected to decline in the third and fourth quarters.
Three consecutive quarters of deceleration were remarkable,FacebookChief Financial Officer Dave Weiner summed up several reasons:
In.GDPRAnd.Cambridge AnalyticaAfterFacebookMore options for data privacy are being made for users.
FacebookPlan to develop and promote some attractive experiences, such as the current oneThe degree of monecuration is lowStories。ConsideringFacebookthe trajectory of income growth, as well as fromNews FeedTo.StoriesThe expected shift in social sharing can be concluded,FacebookIs.Facebook StoriesAdd quite a few content to your ad。 Whether this trajectory rises or falls will dependFacebookCan you letFacebook StoriesBe the place advertisers want to invest most.
StoryAdvertising.What does it mean for advertisers?
There are some things that can be mouth-watering:A strong user base，Powerful positioning options，A wide range of creative capabilities，Work with multiple ad typesability. If.Facebook StoriesAds are like theirsInstagram StoriesLike advertising, advertisers can expect their customers to be attracted soon.
As far as creativity itself is concerned, soStoryTransformation means three things:More videos，Better videoAnd.More stylish, , , , , , , , , , ,It's more expensiveVisual effects。 In full-screen ads, grainy pixels have nowhere to hide, especially when organic posts before and after them are filled with color stickers and high-resolution photos.
As far as positioning is concerned, you can look forward to the presentNews FeedGet all the same targeting and remarketing options, as well as supportInstagram StoryAvailability of the same campaign goals:Brand awareness, reach, video views, conversions, app installs, traffic, and boot.
The potential of advertising cannot be ignored
For.FacebookAnd for advertisers, one potentially beneficial feature isMakes.StoryAds "cannot be ignored"。TechcrunchIn an interesting post last week, users simply swiped their ads to get access to content, which could make skill set and budget essential when businesses and advertisers create resources for the site. Why spend all your time creating an ad that has just been swiped by a user?
Ads that cannot be ignored can guarantee that an impression is an impression——Users don't just pay for being attracted to advertising content。 SnapchatIn.5Unrecnable ads were launched in June and last month100Multiple advertisers. If.FacebookIf it wants to continue to monopolize the market, it may follow suit. It also opened upSubscription modeOr.FacebookThe "Pay."The possibility of a version that will allow you to filter content that is not affected by your ads."
What about small businesses?
As with other more immersive formats, the concern is that whether or not users can skip ads,Small businesses may lack the enthusiasm to create the assets necessary for presentation。 To.StoriesAs we become ubiquitous, we may see agents, contractors, and large corporations dominate the field. The competitive advantage lies in early entry, withNecessary skillsAnd.Budget.Advertisers will gain a competitive advantage in this way.
This could mean an increase in the quality and amount of ad content generated by mobile. Facebook is already thereAds ManagerNew creative tools have been released to make it easier to create compelling ad content on mobile devices with stickers, text overlays and image clippers.FacebookIt can also make it easier for amateurs to get into the game - giving them the ability to create in the appStoryand, like inInstagramEasily promote posts in the appNews FeedThe same.
As content improves and demand for premium content grows, small businesses are using Facebook to find ways to improve themselves.
The launch of Facebook Stories ads, as well as content sharing fromNews FeedTurn.StoriesThere will be some considerable impact in the coming months.
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